Handelsblatt Auto Summit 2021
Dusseldorf If Infineon boss Reinhard Ploss appears these days, then he is sure to get the attention. Especially in the auto industry. At the moment, the ability of semiconductor manufacturers to deliver decides the weal and woe of the auto companies. Time and again, the production lines at Volkswagen, Daimler and BMW stand still because there are no chips for controlling sunroofs and window regulators. “No Chips no Cars” is the simple formula. At the Handelsblatt Auto Summit 2021 on Tuesday morning, Ploss will answer the most pressing questions in the industry.
One thing is certain: the lack of chips is only the harbinger of the upheaval that is currently affecting the automotive industry with full force. “Software makes the difference,” says Continental boss Nikolai Setzer, who, like ZF boss Wolf-Henning Scheider, has announced that he will be in the morning. The major German auto suppliers also have to adapt quickly to the new world. In addition to the gradual departure from the internal combustion engine, the car companies must increase their digital skills.
That is the job of Silja Pieh, Chief Strategy Officer of Audi AG, who discusses the challenge of the industry with Michael Schulte from Capgemini. In the future, little will happen in the auto industry without data. Sabine Scheuert, Head of Digital at Mercedes Benz, who will speak about the importance of data security, knows that too.
Carsten Hurasky from the Berlin map service provider Here brought an important appeal to the Handelsblatt Auto Summit: If the German industry wants to have a chance against the seemingly overpowering offers from Google, it has to share its data.
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Dirk Wollschläger, General Manager Global Automotive at IBM, knows what customers want. His house is primarily concerned with the expectations of motorists, who may drive less and less themselves in the future. Because autonomous driving is still the goal of the developers.
There is a lot to discuss on the first day of the Handelsblatt Auto Summit 2021. You can find the complete program of the conference here.