“How can an object of pain bring pleasure?” Starting from this idea, scientists investigated the reason for people’s love for objects. While some of the results they found were as we expected, some were things we had never heard before.
Although the building material is the same element, we do not like coal at all, but the reason why we value diamonds so much is that diamonds are formed as a result of millions of years and rarity While we can answer the question as “why do we continue to eat the hot pepper we eat even though it gives us pain”, many of us will have difficulty in answering the question.
from Yale University Psychologist Paul Bloom Based on the evidence he found in his research, the reason behind our liking for something is a little more. It’s about the meaning we attach to that thing. says it is.
In fact, one of the best examples of this is the video of famous violinist Joshua Bell playing the violin for 45 minutes in a subway station in 2007, which many of us come across.
Joshua Bell in hand $3.5 million violin He earns $32 in 45 minutes, but about 1000 people passing by, including those who pay him, do not even stop and listen to the piece he is playing. But the ticket to the Boston Symphony Hall concert 2 nights ago was $100 and, as you can imagine, the hall was packed. Also, everyone in the hall was just there to listen to him.
Love works in our biology!
From the University of Michigan, who has been doing research on the love for objects for many years, to the question of why we love things. prof. Aaron Ahuvia He answers: “Even though we love something when we think it’s great, there are actually deeper things behind our ability to connect with that object.
Think of someone you care about giving you a gift. You love that gift because of the person who gave it to you. Another important thing at this point is seeing that object as part of your being. Think of the sports teams you love, how we get angry when someone insults us, and how happy we are when the team wins.
As a result, we love it as much as the meaning we attribute to that object.
5 reasons why we love things:
Although this is generally thought to be related to our idea of that object, the meaning we attribute to that object and the connection we have established, as follows: different explanations also available.
1. The more you pay, the better!
The theory here is that we pay as the wage increases We value the product we buy more and we love it more. Or we love because we believe we should. As an example, we can give the following: Sometimes, even though the foods we pay a lot of money for are bad, we try to eat them thinking that our mouth tastes bad, that we are not used to them, that they are actually extremely delicious foods.
2. Yes, evolution is influencing here as well.
According to this theory, deep in our subconscious will contribute to our survival. and we tend to like things more that will ensure the continuation of our species.
3. Who used that object before is also important.
One aspect of this theory is the gifts that people we care about give us. Or the fact that they have used those objects has nothing to do with that person. you bonded We may feel.
On the other hand, the high sums we pay for objects used by artists or famous people, but which are actually not very useful anymore. Here, too, the belief that those objects are valuable, and later on to others. ability to be sold it could be.
4. We love pain because we can control it.
Scientists investigating why we might love horror movies and hot peppers emphasize two things here. The first is that what we love is not the pain we suffer. feeling of relief after pain while the second is hidden in the fact that we can still control that pain. Pleasure as long as pain can be controlled. Another theory, especially for horror movies, is that it may be loved for the purpose of being able to experience things that can be dangerous in real life in a safe environment through movies and to learn how we should react if we encounter them in real life.
Of course, another aspect is culturally, as you can imagine. to prove ourselves that we are strong in our working. Yes, I like horror movies very much, I like to eat hot pepper.
5. We love what we see (Home sweet home).
This perspective is the individual’s objects in culture He says he tends to like it more. Maybe it’s because we’ve been taught not to like them. No matter how much we love to eat sushi, this may be the reason why we can’t stop eating beans.
Other examples we can explain with this theory would be: How do people retire after living in different countries for years? return to their own country This way we can explain why. Or why people often choose mates from their own culture.
Sources: Forbes, YouTube, NPR, Psychological Science, Yale Insights
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