Popular video content and social media application TikTok announced at the 2024 TikTok World product summit that it aims to increase advertising efficiency on the platform and that artificial intelligence is the focus in this regard.
TikTok will now use artificial intelligence-supported advertising
TikTok Symphony, the new artificial intelligence-supported advertising package, offers all the advantages of productive artificial intelligence, such as scripting and video production.
With the launch of Symphony, TikTok will begin a fight to catch up with rivals like Meta and Google, focusing on ads powered by artificial intelligence.
To support the short video content nature of the app, the company also announced TikTok One. This new feature will serve as a central point where advertisers can find the app’s nearly two million creators and agency partners.
Earlier this year, TikTok shared striking information about the number of businesses it supports through online shopping and educational content to avoid a potential US ban.
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Some of this information was repeated at the summit: 61% of users made online purchases through the application, and 52% researched car features, showing that TikTok is in an influential position in major purchasing decisions.
Alongside Symphony, TikTok uses machine learning to match brands with the right creative assets and audiences based on factors like budgets and desired results. What are you thinking? Please don’t forget to share your thoughts with us in the comments section below.