The 54-year-old has led the world market leader for chainsaws Stihl since February 2022.
(Photo: STIHL AG & Co. KG)
Waiblingen In the first eight months of the 2023 financial year, sales of the chainsaw world market leader Stihl fell by 1.5 percent. In an interview with Handelsblatt, CEO Michael Traub explains the reasons.
With the decision to build a new factory in Waiblingen, he and the owner families are taking a stand against deindustrialization. But he warns that Stihl can always invest elsewhere.
The 54-year-old rejects the much-discussed four-day week: it is “out of the question” with full wage compensation. It would be “the end of Germany as an industrial location, even for family businesses” and a “steep opportunity to make greater use of our international production network,” said Traub.
Read the complete interview with Stihl boss Michael Traub here
Mr. Traub, do you feel comfortable with Stihl?
Yes very. After 20 years in a large corporation and a few years in private equity, I came here with my eyes open to a very well-run, cosmopolitan family business with Swabian ingenuity.
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