Have you ever wondered which countries in the world have how many social media users? Turkey’s leading social media agency Juntire.com has published a survey of 15 countries where social media usage is most common.
15 countries with the most intensive use of social media
Juntire.com According to the Social Media Report; 4.9 billion people worldwide are using social media in 2023 for business, news, friendship, marketing or just for fun. That’s over 60% of the world’s population! In the last two decades, social media has turned into online shopping through news, information, communication and social commerce, which is preferred by almost everyone from 7 to 70 years old.
If we take a closer look at the numbers, Facebook, which has maintained its throne with 2.95 billion members since 2004, is known as the most popular social network in the world, while it has more than 2 billion members on Whatsapp and Youtube! The numbers are astounding, aren’t they?
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These numbers also mean that more than two-thirds of internet users worldwide and two out of every three people are on social media platforms.
Which Country Has the Most Social Media Users?
While China has the most social media users worldwide with approximately 1.02 billion people as of 2023, India ranks second in the list with 755.47 million users. Turkey ranks 11th among the countries with the most social media users, with 67.11 million people.
According to Juntire Medya, a global marketplace, social media companies and consumer data research company, “The number of Chinese social media users is estimated to reach 1.21 billion in 2027, while this number is 76.58 million for Turkey”.
- Chinese
- India
- United States of America
- Indonesia
- Brazil
- Russia
- Japan
- Mexican
- the Philippines
- Vietnamese
- Türkiye
- United Kingdom
- Germany
- thailand
- France
Which Social Media Platforms Are The Most Used?
In the last two decades, social media has evolved from a way of communicating with friends to the ultimate channel for information and increasingly online shopping through social commerce.
According to the Global Overview Report, 4.2 billion people worldwide (that’s half the world) use social media for business, news, marketing or just entertainment. Although more accessible than ever, some countries and regions have more access to some platforms than others.
Top social media platforms used worldwide include:
- YouTube
- TikTok
When examining any online behavior, we cannot ignore the devastating factor of the last 18 months: COVID-19. Consumer habits have changed as people flock to social media to connect, find information, have fun and shop due to the pandemic. In addition, some sectors experienced large decreases in traffic and revenue, while others saw large increases.
Which is the Biggest Social Media Platform of 2023?
While Facebook ranks first in the list as the world’s largest social media platform as of 2023 with its 2.91 billion Monthly Active Users (MAU), Youtube is in the second place with 2.56 billion and Whatsapp is in the third place with 2 billion.
The world’s largest social media platform by 2023lari:
- Facebook: 2.95 billion
- YouTube: 2.56 billion
- Whatsapp: 2 billion
- Instagram: 2.5 billion
- WeChat: 1.26 billion
- Tik Tok: 1.2 billion
- Facebook Messenger: 988 million
- douyin: 600 million
- QQ: 574 million
- Sinai Weibo: 573 million
- kuaishou: 573 million
- Snapchat: 557 million
- Telegram: 550 million
- Pinterest: 444 million
- twitter: 436 million
- reddit: 430 million
- Quora: 300 million
Most social networks provide growth data in terms of monthly active users rather than registered profiles because this data is more reliable for assessing actual usage and geographic penetration.
Gender of Global Social Media Users
While men constitute 54% of social media users in Turkey, the rate of women is estimated to be 46%. As a result of the researches, when the genders of social media users in the world regions are examined:
- North America: 46% Male, 54% Female
- South America 48% Male, 52% Female
- Western Europe: 50% Male, 50% Female
- South Africa: 48% Male, 52% Female
- South Asia: 73% Male, 27% Female
- Oceania: 47% Male, 53% Female
The above rates have been prepared on the basis of the male and female percentages of the regions for social media use in 2023.
User Gender on Social Media Platforms
Earlier, we provided information about the gender of general social media users; Now let’s explain the gender discrimination of various social media platforms. (Sources: Statista, Demandsage, Growth Devil)
- Facebook: 56.6% Men, 43.4% Women
- instagram: 50.7% Male, 49.3% Female
- Snapchat: 45.4% Male, 53.8% Female
- Twitter: 56.4% Male, 43.6% Female
- tik tok: 43% Male, 57% Female
- Youtube: 53.9% Male, 46.1% Female
- LinkedIn: 57.2% Male, 42.8% Female
How Many Accounts Does an Average Social Media User Have in 2023?
According to data from Backlinko, an SEO Education and Link Building Strategies site, the average number of social media accounts owned by Generation Z users worldwide is 8.5.
Countries with users with multiple social media accounts:
- India: 11.4
- United States: 7.1
- United Kingdom: 6.9
- Canada: 6.8
- Japan: 3.8
On the other hand, according to a study conducted on 46 countries with internet users aged 16 to 64, Japan has the lowest total social media account with 3.8, while India has the highest with 11.5 per user.
How Many Social Media Users Are There in the World?
By 2023, more than 4.9 billion people worldwide are using social media, while an average social media user is navigating between 6 social media platforms on average every month.
g to yearsthe number of social media users in the worldLet’s take a look at:
- 2023: 4.90 billion
- 2022: 4.59 billion
- 2021: 4.26 billion
- 2020: 3.9 billion
- 2019: 3.51 billion
- 2018: 3.1 billion
- 2017: 2.73 billion
All social networks report growth data on monthly active users, or MAUs, rather than account count, as these data are more accurate for measuring actual usage and region penetration.
Interesting Facts About Social Media User Statistics
- The average daily duration of social media usage in Turkey is known as 3 hours and 03 minutes.
- In Turkey, 5.3% of men and 3.8% of women do not use any social media platform.
- In Turkey, the use of social media by age is 95.1% for those aged 15-17, 94.7% for those aged 18-24, and 96.7% for those aged 25-29.
- According to We Are Social data, 81% of Turkey uses social media in 2022. This rate means that 8 out of 10 people have a social media account.
- As of March 2023, there are 4.9 billion social media users in the world. It is estimated that there will be 5.85 billion social media users worldwide by 2027.
- As of January 2023, the global social network penetration rate is 59.4%.
- Facebook is the largest social media platform in terms of user base. As of March 2023, it has 2.958 billion users.
- On average, a typical social media user interacts with 6.6 social media platforms.
- East Asia has the most social media users (26%) as of 2023.
- Social media is used by 85% of the 5.27 billion mobile phone users in the world.
- With 1,021.96 million users, China is the country with the most social media users.
- The average person uses social media for two hours and thirty-five minutes every day worldwide.
- Generation Y and Generation Z are the most frequent users of social media platforms.
- The fastest growing social network is TikTok, which has had a staggering 105% user growth in the US over the past two years.
How many social media accounts does the average person have?
According to the Global Web Index, the average number of social media accounts owned by Millennials or Generation Z has increased 75% from 4.8 accounts in 2014 to 8.4 worldwide. Average number of social network accounts was lowest at 3.8, by comparison India had the highest at 11.5 per capita.
How many people use social networks for business?
40% of all internet users worldwide use social media for business purposes. Only 27% of people in the US actively use social media for their work, with Indonesia the highest at 65% and Israel the lowest at 13%.
What percent of Turkey uses social media?
About 80% of Turkey uses social media. This ratio is expected to increase over time. The majority of Türkiye’s population is young. In Turkey, which is one of the countries with the youngest population in Europe, the rate of social media usage continues to increase day by day.
What percentage of social media addiction?
Social media addiction cannot be expressed in a statistically clear number, because everyone’s addiction level is different. However, according to studies, 50% of young people in general think that they are overly addicted to social media. It’s also estimated that most people use social media between 2 and 3 hours a day.
Which social media is used the most?
Among the most used social media platforms worldwide are applications such as Facebook, Instagram, WhatsApp, YouTube, TikTok and Twitter. However, the usage rates may differ from country to country. In some countries, especially in Asia, applications such as WeChat and Line are also popular.
How many hours do people use social media on average?
The answer to this question depends on the user’s age, interests, working hours, and country of residence. However, according to general research, people around the world use social media for an average of 2.5 – 3 hours a day. This period may be longer, especially among young people.
What is the rank of Türkiye in the use of social media?
Turkey is one of the countries with the most active social media users in the world. Türkiye ranks 11th in the world in terms of social media usage. The most used social media platforms are Instagram, Tiktok, Twitter, YouTube and Facebook, respectively.