10 Brands That Created Big Scandals Due to Their Advertisements

Marketing and advertising activities that are not thought through enough or implemented without necessary research can sometimes result in major disasters for brands and go down in history. marketing disaster It is mentioned as .

Even though some of them have big and some small results, these marketing disasters of brands often leave behind a mess that needs to be made up leaving.

It’s not just a drink! Coca-Cola’s product called New Coke was hated and protested by the American people.

In 1985, Coca-Cola spent a lot of money to compete with Pepsi and produced a sweeter drink that tasted like Pepsi. “New Coke” In other words, he called it “new cola”.

But the problem was that Coca-Cola had been making commercials for years criticizing the fact that Pepsi was sweeter. the same product he criticized had taken it out.

Ignoring the fact that Coca-Cola had become a symbol of the American lifestyle, Coca-Cola officials faced great public backlash when they replaced the old and beloved drink with a new, sweeter version. So much so that these reactions grow protest It even took its form.

The Audi advertisement published in China says: “An important decision should be made carefully.” He showed a sexist approach by conveying his message and created a scandal.

The raffle organized by Pepsi in the Philippines ended in a real disaster that caused the death of 5 people.

Pepsi organized a raffle in the Philippines in 1992 and gave it to the lucky winner. 1,000,000 pesos He announced that he would give an award. This prize was so big that Filipinos showed great interest in this draw and waited for the result with great hopes.

When the big day comes, the lucky number 349 800,000 copies were accidentally printed The Filipino people, who learned the truth, rebelled and protested this situation.

The protests grew so much that 5 people took part in these protests. he lost his life.

Airbnb’s advertising campaign for floating houses became a scandal due to a timing error.

In 2017, to advertise floating houses on water. “floating world” Airbnb, which made an advertisement with the title: The recent incident that killed 9 people, Hurricane Harvey, which left 30,000 people homeless He forgot to take into account the destruction he caused in Houston.

So what was it? Current events follow well It was necessary!

McDonald’s, which crossed one of the boundaries that should not be crossed for the sake of advertising, also found itself in a scandal.

At the end of this advertisement, which is based on the theme of a child who has lost his father, trying to find a common feature with his lost father by asking his mother questions about his father, the child and his father The only thing they have in common is that they both love the same hamburger. It turns out to be.

This ad is especially popular on social media. It got a great response and McDonald’s apologized for this ad, saying they did not intend to upset anyone.

The advertisement made by Gillette to raise awareness is considered both the best and the most controversial advertisement of the brand.

Gillette; men’s sexual harassment, bullying and macho behavior toxic masculinity The advertisement, which aimed to draw attention to behaviors described as “bad behavior”, created a huge debate by dividing social media users into two.

While some users like the ad and the idea it symbolizes, some users dislike this ad. feminist propaganda They stated that they would not buy Gillette again.

The brand did not step back as a result of the reactions it received. A loss of $8 billion He expressed that even though he lived, it was worth it.

Fiat’s love letter campaign in 1994 was a complete fiasco!

Fiat is in Spain to introduce the new Fiat 500 model Anonymous love letters to 50,000 women He decided to send it.

In the letter, “We ran into each other again yesterday. We met on the street and I noticed how you looked at me with interest. I just need to be with you for a few minutes and even if it doesn’t work, I promise you won’t forget our little experience together.” it said.

The women who received this letter were very scared, some of them had experienced various problems with their spouses or lovers. Although Fiat later apologized, some of the women who received the letter He filed a lawsuit against Fiat.

Calvin Klein’s “sex sells” themed advertisements also attracted great reaction.

In the visuals of the ad, which was published in the mid-90s, he is seen in front of a simple wooden panel. It’s like he’s doing a test shot. Posing in very revealing clothes, looking too young models were included.

People who see this ad will notice that the models are a It’s like she auditioned for an adult movie. He criticized the advertisements, saying that they were shown.

Later, this situation attracted the attention of the FBI and an investigation was made about Calvin Klein. shooting child pornography An investigation was launched against him. Calvin Klein at the end of the lawsuit Even if he is cleared This incident remained a black mark in the history of the brand.

This advertisement by KFC also attracted criticism due to its references to sexuality.

This ad, which was criticized for being sexist, also the female body is devalued It also received criticism such as:

The advertisement for Hitler’s Biomen brand shampoo also attracted reaction on the grounds that it crossed some sensitive boundaries.

The advertisement, which attracted the reaction of the Anti-Defamation League (ADL), which works against discrimination and insults against Jews, was rejected by the administrator of the relevant institution. “It is disgusting that images of a dictator responsible for the deaths of six million Jews and millions of others are being used to sell shampoo.” It was described as.