Zara’s Origin Story – Webtekno

Zara, one of the three largest ready-made clothing companies in the world, is very successful in directing fashion. From coat to perfume, from cosmetics to water glass It has made a name for itself in many sectors.

Now, let’s look at the origin story of Zara and How did you get to this day? Let’s take a closer look.

The Zara legend began in 1963 when Amancio Ortega founded a clothing factory under the name Inditex.

In fact, Ortega founded the company together with Rosalia Mera under the umbrella of Inditex. The name of this brand was Zorba in the first place. But next to the first small store opened under the name Zorba in 1975, there was a local bar with the same name. This bar owner was disturbed by the existence of another shop with the same name and complained about what is now Zara.

Ortega, who was not yet comfortable with the name Zorba, changed the name of his factory and store to Zara, which he did not like very much. Zara opened its first store in Galicia, Spaingradually expanded his empire to the rest of the country and then, in 1988, to Portugal.

A year later, this brand reached the USA.

Since the first day, Zara’s growth volume has never slowed down and continued exponentially all over the world. One or two years apart, the Zara brand managed to open stores in countries such as France, Mexico, Greece, Belgium, Sweden, Japan, Singapore, Russia, Morocco, Hungary and India, respectively.

Zara currently continues its development with more than 7,000 stores in 88 countries; In Spain, Portugal, Italy, France, Germany and England in 2010 started selling its products online. Again, step by step Zara online shoppingofficially launched in countries around the world.

Amancio Ortega, the visionary founder of this brand, who managed to increase the number of stores day by day, succeeded in making Zara the largest fashion retailer in the world.

Determined to have a say in the textile industry, Ortega opened its first store 5 years later. in design, production and distribution policy made changes. Its aim was to shorten product delivery times and react faster to new trends.

The change and also the development of these policies, instant fashions It was called. The concept of instant fashion also aimed at the use of information technologies and the use of designer groups rather than individuals.

There were four values ​​that the Zara brand remained fundamentally true to: beauty, clarity, sustainability and functionality.

Zara’s main idea since its founding was to make luxury products accessible to everyone. Thus, Zara has managed to democratize luxury product manufacturers inspired by the evolution of fashion and A brand that can offer trendy products at affordable prices it had become.

In short, Zara understands exactly what its customers need and responds quickly to these needs It is possible to say.

Zara, which is extremely sensitive to consumer trends, sends new products to its stores twice a week.

Additionally, Zara produces more than 450 million products annually; In addition to women’s, men’s and children’s collections, it has also launched cosmetics, perfume and home products series. In summary, Zara, with its policies and successful designs, It has become a brand that people want to own.

It is under the umbrella of Inditex and just like Other brands that continue their successful rise, such as Zara with its founding years are as follows; Pull&Bear (1991), Massimo Dutti (1995), Bershka (1998), Stradivarius (1999) and Oysho (2001).

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