YouTube has more than 2.5 billion users worldwide and is the most popular video sharing platform on the internet. While many content producers are rising on this platform, advertisements are in a vital position on the revenue side of the site. Now, YouTube will take a new action about ad blockers. Let’s take a look at the details of the news together.
YouTube won’t allow ad blockers!
Youtube offers an ad-free experience with the Premium subscription option and the ability to watch videos while the phone is locked. In this situation, which many users complain about and there are ads that do not last 30 seconds, most users use ad blockers. Today, however, it was noticed that YouTube does not allow ad blockers.
In the message noticed by YouTube users, there is a warning that the video will not be watched when the ad blocker is turned on. The warning includes the following statements:
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“Ad blockers are not allowed on YouTube. You might be using an ad blocker, Ads keep YouTube free for billions of users worldwide. If you want, you can try the ad-free YouTube Premium subscription option and the creators will continue to earn revenue.”
Later, a YouTube employee stated that this is a worldwide experiment, while trying to measure the impact of this situation on YouTube Premium. Also, the employee mentioned that all other platforms are already using this method. It looks like YouTube will require non-paying users to watch ads.
Although YouTube drew a lot of backlash in this experiment by not allowing ad blockers, it seems that the company will not give up on the method. According to the company’s policy, users will either watch ads or pay and purchase the Premium subscription option. We can see the effects of this situation more clearly in the future.
So what do you think about this news? Do not forget to share your views with us in the Comments section.