Xiaomi company’s electric car platformmodena‘ caused a huge controversy in Italy. The city of Modena is known as a region of Italy famous for motor sports. Xiaomi gave this name to the platform of its electric vehicle named SU7. Here are the details…
Xiaomi’s naming of its electric car platform ‘Modena’ angered the people of Italy
Mayor of Modena While speaking at the Motor Valley Festival, Gian Carlo Muzzarelli commented on this step of Xiaomi:unacceptable” said. Muzzarelli stated that a Chinese automobile manufacturer’s use of the Modena name is a threat to protecting the city’s brand and identity. He even instructed city attorneys to investigate what should have been done to prevent this situation.
The support of the Italian government was also immediate. of italy Minister of Industry Adolfo Urso spoke on the phone with the Mayor of Modena and said that they would give full support on this issue. He also referred to the European Union’s new geographical indication regulation, stating that this regulation will help protect production based on the Motor Valley model.
Are 7 electric devices coming from Xiaomi? Here is the explanation
Xiaomi Motors denied claims that it was developing a new electric car. It is stated that the company is working on Xiaomi SU7.
Xiaomi responded to the statements of government officials and said that the name Modena was just a project name, the name of the car Xiaomi SU7 announced that it would happen. Modena, Xiaomi EV Modena Architecture It was announced at an event held in Beijing on December 28, 2023, as part of its platform. The company emphasized that it does not plan to use the name in global marketing campaigns. Xiaomi also complies with all applicable European and Italian regulations. will fit he stated.
This incident shows the sensitivity regarding the commercial use of geographical indications and local names. It is especially important for cities and regions to protect the brands that represent them in terms of protecting local economies and cultural identity.
This controversy between Xiaomi and the Modena platform shows that brands and governments need to be more careful about naming rights. What are you thinking? Do you think the Italian Government is right? You can write your opinions in the comments section below.