Why was HTC, the Popular Phone Brand of an Period, Forgotten?

HTC is increasing its name day by day. we’re starting to hear less a mobile phone brand. When we look at HTC’s current situation, it is hard to believe that the brand was once the third strongest name in the smartphone market after Apple and Samsung.

America’s smartphone market at the time holding 24% and HTC, which offers highly successful price-performance products to its customers, started to disappear from the market rapidly, leaving its success behind. What about HTC? oblivion what were the reasons?

HTC: A rapid decline after success.

HTCespecially in 2011 successful and popular It was a phone brand. As we mentioned at the beginning of our article, the company quickly stood out from the smartphone competition with the phones it had released, placing it in the third place after Apple and Samsung at the top.

After the success of the company, HTC’s CEO made a surprising move to protect the company’s reputation since 2012. only high quality expensive phones will now produce with budget-friendly phones. their work is done told.

Although this new decision seems extremely different, the Chinese have taken over the smartphone market. had already begun to take HTC had signed an irreversible path with this move, even and alongside the new brands that came out one after the other. Over the years, it has been a question of whether HTC can re-establish itself in the market.

They fell into the sea and clung to the snake.

HTCon this decision another wrong decision took more and collaborated with Windows Phone, which was already on the verge of bankruptcy at the time. We have already explained why Windows Phone fails in our previous article. However, we can say that the merger of a company that was on the way to failure with another failed company was a fatal blow for HTC.

The company launched its flagship model HTC One in 2013, and the phone has become one of the company’s best-selling phones. HTC One back then, Equivalent to Samsung Galaxy S4 The performance and features offered by both phones were almost identical.

HTC although in itself sales record Although the sales figures were broken, the Galaxy S4’s couldn’t even get past and had a sales rate of exactly 7 times less than the competitor phone. Thus, the company’s dream of making a living by selling only high-quality phones was shattered.

successive failures.

HTC’s next model One (M8) is just like the previous model. far below expectations and although HTC launched these models as flagship models, the cameras of the phones were performing extremely poorly.

Seeing things get worse HTCgoing to change of mind “quality phones for the strong community” started to produce new models under the slogan of presenting. Unfortunately, HTC’s fans weren’t as loyal as it seems, and users began to pour heavy criticism of HTC’s One (M9). In this whole process, HTC’s market value is almost fell by half.

China was gradually taking over the market.

The only thing HTC had to worry about wasn’t its competitor, Samsung. Chinese manufacturers such as Huawei and Xiaomi have expanded the smartphone market. quickly began to take over and they started to produce phones with high quality and performance one after another. HTC, which was on the market at the time, one of the weakest and Chinese manufacturers have had their fair share.

HTC continued to produce flagship phones with great determination, and even U12+ The model phone was surprisingly extremely successful. But this time, people are now turning to HTC. started to ignore and no one knows how HTC made a phone became indifferent.

The problem wasn’t just with phones.

https://www.youtube.com/watch?v=/-z4Cpmlzv1Y

HTC Just when we said we produced a good phone, this time the brand from bad marketing and management scored a goal, and although the company had a good product, it could not persuade users to use it. HTC has as much budget as Samsung for the advertising business because of the bad situations it has been through. could not separate and has become officially invisible in the smartphone market.

Even if the budget wasn’t huge, HTC’s marketing team failed to use their resources properly. In 2013, the company was then Demir Adam storming Robert Downey Jr. signed an advertising deal with 12 million dollars paid.

Their money was misused.

We know that $12 million sounds like a lot, but at the time HTC spent a total of $1 billion on advertising. Considering the financial situation of the company, 1 billion dollars is indeed very high and risky it was money. HTC’s ads “Change” published the slogan under its name, but the advertisements did not do much to change the value of the brand.

HTC acted as if it was a newly discovered brand in its ads and it was extremely difficult to find a coherence in the ads. Even phones, which are the company’s main products in advertisements barely seemed and the advertisements for which so much money was spent, unfortunately the company to regain his reputation couldn’t help.

In the same year, Samsung spent exactly 10 billion dollars on advertising and marketing, as if showing competitors what they were dealing with, and this number was allocated to advertising among smartphone manufacturers. highest budget described as.

The company remained positive despite all that had happened.

Despite all this, HTC’s executives extremely optimistic remained stable, and some claimed that the worst times had passed, while others claimed that the company would make huge profits in 2019. After all this, it was seen as a surprising point of view to remain optimistic and believe that the company would be successful.

As a testament to this optimism, the company with google put forward his agreement. Google launched HTC’s debut in 2017 for its own line of smartphones. research and development department bought some of it for a full 1.1 billion dollars.

The number of people working in HTC’s mobile division is increasing. began to decrease markedly and that’s why people are worried that the company will make a profit in 2019. to be suspicious started.

Inevitable end; HTC lost a lot of value in the market.

One of the things that most clearly showed HTC’s decline was the change in the company’s stock price. The stock quickly lost value.

The product that sparked HTC’s hopes was not a new phone they were working on. Introduced as a virtual reality headset, Vive attracted a lot of attention and the performance offered by the product exceeded expectations. was on. The company split from Vive in 2016. concentrated on a different unit and thus surpassing its bankrupt mobile department.