Why Hasn’t the Design of “BIC Ballpoint Pen” Changed in 73 Years?

Although innovation is good and something we need, some products have such iconic designs that they have been in decline since the first years of their appearance until today. without any change They continue to exist.

Well, as they say, “If it ain’t broke, don’t fix it!”. In other words, changing a product that does not need to be changed under the name of innovation may not always produce positive results. For years From plazas to coffee houses The same is true for BIC’s ballpoint pens, which proudly maintain their presence everywhere.

The story of the BIC ballpoint pen begins in 1938, when László Biró unknowingly created the “perfect” ballpoint pen.

After a while, he saw the light in Biró’s design. Marcel Bich, After purchasing the patent for the product, that pen, which will be our companion on our desks for years under the BIC brand, is still sitting on that unshaken throne.

Marcel Bich has not changed the design of the pens he first launched in December 1950 for 73 years!

These pens, which were marketed as BIC Cristal, have not been used for years. without need for change It manages to meet the needs of people from all walks of life.

BIC pen, which has had the same design since 1950, Thanks to its timeless and iconic design In fact, it shows that preserving the existing design without changing it can produce much better results than making changes regularly.

The main reason why BIC is loved as it has been for years is that it appeals to large audiences.

In addition to being a functional product, it has high brand awareness and widely BIC ballpoint pen, which is used in many areas, is a product that has somehow managed to establish a bond with consumers by being present in every aspect of their lives.

In fact, the BIC ballpoint pen shows that simplicity can also win in design.

Undoubtedly, the innovative and extraordinary design of the product manages to attract the attention of consumers and It provides great profits to brands.

But brands like BIC prove to us that simplicity is also very important. While all we need is to write something on the ticket or take a simple note, What should we do with a pen that looks like it was produced with space technology, right?

So, did BIC make any changes or never produce different products?

Of course, BIC added different products to its portfolio and made some minor changes to its iconic product. But these changes are fundamental to the product. They were minor improvements that did not disrupt its features and design.

For example, if the plastic cap of the pen is accidentally damaged To prevent swallowing and causing suffocation Over time, a small hole was added to the cover.

In summary; Although BIC includes other products in its portfolio, He never killed the goose that laid the golden eggs! It’s not for nothing that they say, “If it ain’t broke, don’t fix it.” BIC continues to produce the same product consistently for years; It shows that sometimes the best choice is not to make unnecessary interventions in products in the name of innovation.

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