Why Do Hundreds of Millions of People Watch Eating Videos?

Some content creators have taken it so far that they even have YouTube channels that they use just for mukbang. So what you do at least once a day, Make a video because people will be interested It’s actually a logical content.

Yet how come these mukbang videos are watched by millions of people? What could it be about the sound of someone eating that attracts people? Once you learn their reasons, you will be able to empathize a little more.

What exactly is this mukbang?

Mukbang, which started to become popular in Korea, has actually been around for more than 10 years, but has become more popular in the last 2-3 years. The meaning of the word comes from the combination of two Korean words: mugneun (food) and bongsong (broadcast).

In live broadcasts or videos A person called “mukbangci” sits and eats. Some may also include the cooking stage of the meal. Those who participate in the broadcast or watch the video sit and watch someone eat.

In fact, they don’t just sit and eat.

If you’ve ever come across mukbang content before, one of the things that caught your attention is probably eating large amounts of food has happened. A tiny Korean girl eats a pot of noodles in one sitting.

Some can also include rhythmic sounds, which we call ASMR, into the content. Sometimes it can be things like storytelling or conversation. Also Recipe and preparation steps When added, all these make the video much more watchable.

So, with what motivation could these videos be watched up to 100 million times?

In fact, there is a psychological effect behind why mukbang is so loved to be watched and listened to. According to a study conducted at Nottingham Trent University in England, the reason why people enjoy watching and listening to someone eat is escape from real life It reaches up to .

Additionally, according to the research, people; While watching these videos, it releases endorphins by being exposed to static, visual and auditory stimuli. In other words, the brain likes the incoming stimuli and secrete the happiness hormone and oxytocin, also called the love hormone starting. It’s kind of like ASMR.

Watching the pleasure others experience gives them pleasure, too.

People who we call Mukbang people usually eat “umm, ooo” Sounds of satisfaction and pleasure such as takes it out. The audience also feels pleasure by being triggered by these sounds, again like ASMR.

However, the increase in pleasure while watching these videos can reduce the effect of the pleasure felt while actually eating after a while. feeling reluctant It can lead to eating disorders.

It even helps relieve loneliness.

Since the beginning of humanity, eating and sharing meals together she has a habit. Imagine drawings of the first people living in caves, eating together by the fire. Even though today’s world has become more individualized, eating is still a social activity that is more enjoyable when done with someone.

Whatever happens “Where are those old holiday breakfasts?” Let’s sum it up before returning to the site. In short, people feel like they are watching someone eat. feels less lonely and they enjoy it more if they also eat while broadcasting. They can resort to such a method in order not to feel alone in the individualized world.

It’s a joke, but it can even suppress the feeling of hunger.

You may think that watching someone eat greedily will make you feel hungry, too, but some studies show the opposite. Mukbang viewers have less appetite for food after watching someone eat. “Indirect eating” We can say that it is happening.

However, some people also have a greater appetite and overeat. to diseases such as obesity can reach. Mukbang videos are currently banned in China, although not because they care about health. The reason is “food waste”. If a YouTuber makes a mukbang video, he is fined over 15 thousand dollars.

So, do you think watching someone eat is enjoyable or disgusting? Here you go to the comments.

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