Why Did RodiMood, a Clothing Brand, Declare Bankruptcy?

Founded 43 years ago in a small workshop in Izmir, RodiMood started with jeans production It grew in the sector in a short time and became one of Turkey’s leading clothing brands. The company, which achieved a turnover of 400 million TL in 2012, went bankrupt a year later.

You can no longer see the RodiMood brand, whose products you may have once worn, anywhere. Alright, It has 130 stores and 1800 employees. How did this giant clothing company go bankrupt?

RodiMood managed to turn itself into a brand that spread all over Turkey with a small workshop it established.

The foundations of RodiMood were developed by Bitlisli Fetin Kazancı and his brothers. It was laid in Izmir in 1980. The Kazancı brothers, who started producing jeans in a small workshop, opened their first store in the same year.

under the name Rodi Jeans The brand entered the market and quickly won the appreciation of customers with its quality and affordable products. The company moved its activities to Istanbul in 1996. “Ramazanogullari Planting Management” It took the name RodiMood, meaning “RodiMood”, and increased its product range.

RodiMood grew rapidly in the 2000s all around Turkey opened stores. Moreover, they did not continue to grow only in Turkey, the company also expanded to different countries; It also opened stores in countries such as Ukraine, Iraq, Azerbaijan, Uzbekistan, Turkmenistan, Kazakhstan, Jordan and Germany.

However, this success story did not last long. One of the main reasons for the company’s bankruptcy was problems with cash flow.

In 2013, the company Due to debt of nearly 70 million TL applied for bankruptcy postponement. Bakırköy 3rd Commercial Court of First Instance rejected the company’s bankruptcy postponement request and ruled for bankruptcy. Thus, RodiMood, which had 130 stores and 1800 employees, became history.

Company lawyer Afşin Ersoy said that they were surprised by the bankruptcy decision and that they would appeal to the Supreme Court. But this application failed and the company officially announced its bankruptcy. still today under the name Rodi Jeans Although the sale was made, there is no information whether the company was transferred or not.

RodiMood’s bankruptcy was a turning point in the clothing industry.

Before and after the company’s bankruptcy Many clothing brands also went bankrupt or got into a difficult situation. Some of these are:

• Hey Textile: With 15 thousand employees in 2012,
• Wenice Kids: With 100 stores in 2013,
• Abdullah Çınar: With 4 companies in 2013,
• Sevenhill: It went bankrupt in 2015 with debts of nearly 80 million lira.

Similar reasons lay behind the bankruptcy of these brands. Clothing industry; in both domestic and foreign markets economic crises, competitive pressure, change in consumer habits, It was affected by factors such as technological developments and digitalization.

It is unclear whether we will see the RodiMood brand again in the future, but it has been around for a while. both with its advertisements and campaigns It is certain that he made a name for himself. If there are other companies that you wonder why they disappeared, don’t forget to mention them in the comments.

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