Why Couldn’t Apple Make a Car in Just 3 Years Like Xiaomi?

Just as Apple is about to make its name known in the automobile industry “Project Titan” suddenly launched the driverless car project called cancelled. However, one of the company’s competitors, Xiaomi, Developed in just 3 years is preparing to put its car on sale on March 28.

It’s been an urban legend for years and we’ve been saying it will come out. Apple Car, It went through stony roads and was suddenly canceled just as we thought it would create dust. This cancellation is bad news for Project Titan enthusiasts, apparently It worked for Xiaomi and prepared to offer its electric car for sale by increasing the speed limit to two. So what is behind the scenes of this situation? what happened?

Let’s talk a little bit about Project Titan. What did it promise and how did this idea come about?

The idea of ​​a driverless car was initially by Steve Jobs in 2008 was put forward. One of the former executives of the company Tony Fadell, Talking to Steve Jobs “If we were to build a car, what would it look like?” he asked and the two sides discussed this and said that Apple Car is an electric car. The foundations have been laid in a way. Even camera and television They had the idea of ​​producing cars, but the idea of ​​producing automobiles must have been more dominant.

Development process of this idea secretly was carried out and leakage was never allowed. Until the project was made with the German automobile giant BMW. until secret conversations were leaked…

If you want to get more detailed information about what Apple Car offers, you can take a look at our content below.

It is impossible not to mention Elon Musk, who emerges from under every rock.

Apple Car with its features challenge Tesla was getting ready. The one that everyone admires in the electric car market and ride at least once Tesla, where he wanted to experience driving pleasure, was the biggest rival for Apple.

Tesla, which has many features such as autonomous driving, in-car entertainment system and user-friendly driving experience, is expanding the electric car market. We can say that it caused havoc. Apple, of course, seeing this and wanting to make progress in this field, continued its work without slowing down.

Apple suddenly stepped on the gas and wanted to buy Tesla!

According to analysts increasing competitive environment He must have angered Apple because after a while he intended to buy Tesla and wanted to continue with Tesla cars. or company, By incorporating Tesla He may also have considered continuing to develop the Apple Car.

Tim Cook and Elon Musk were positive about this idea, but both parties could not find a middle ground and left the agreement. They gave up. Because, according to Apple, it did not make sense to incorporate an existing product into its own structure. Instead, “Our difference is our style.” With this in mind, they decided to produce their own electric car.

Although things seem to be going well up to this point, nothing is actually as it seems.

Disagreements within the company began to occur and the scent of project cancellation filled the air. for Apple Car Approximately 2 thousand engineers It was said that this was a significant number for a project.

Apple from Tesla A better and more original car He had endless faith in what he would produce. Siri integration instead of steering wheel, artificial intelligence Apple Car, which is thought to have assisted autonomous driving and many other features, had everyone watching the roads.

However, dreams fell through and artificial intelligence prevailed in this case. What does artificial intelligence have to do with it?

The company disappointed all those waiting for Apple Car and canceled its project. As we mentioned before, internal disagreements and Your idea 10 years ago The company gave up this decision because of the current technological developments.

artificial intelligence The fact that it started to have an impact in many sectors convinced Apple and it gave up on producing electric cars. We said that 2 thousand engineers were involved in the Apple Car project, these engineers were happy that the project was canceled and they were not dismissed they stated.

What happened didn’t happen to the engineers, it happened to Apple, and it took 10 years for Project Titan. about 10 billion dollars spent.

Something we didn’t talk about: Apple and her slightly patronizing personality.

Although Apple adopts an inclusive policy, it A company that looks down on you. At least according to famous Apple analyst Mark Gurman.

Because the company put forward the idea of ​​an electric car that promises fully autonomous driving, and with the rise of its competitors, He got even more angry. If you remember, the first iPhone There was no 3G connection, your first iPod screen and the first Apple Watch was not water resistant.

However, as you know, despite these, the iPhone is still on the media player side of the phone market (even though its production has been discontinued). iPod And Switzerland is the pioneer Dominating the watch market Apple Watch, gained great popularity. Not only these products, but also MacBook and iPad are among the famous products.

Apple gained this reputation by being ambitious, but it succumbed to its ambition regarding the Apple Car. But who cares!

Apple, which spent billions of dollars and showed a great failure, He doesn’t regret it much. Because while the influence of artificial intelligence was increasing day by day, he did not find it logical to deal with electric cars and wanted to focus more on artificial intelligence and virtual reality. The company already makes enough profit from its products on sale, Vision Pro It continues to add profits after its introduction and sale.

artificial intelligence Prepared to integrate into many products It was a matter of great curiosity what kind of progress Apple would make.

Amidst this chaos, how did Xiaomi quietly produce an electric car in just 3 years?

Yes, while there is blood, sweat and tears on Apple’s side, Xiaomi, take advantage of the opportunity produced electric cars. Many consumers believe that Xiaomi beats Apple in terms of design, software and user interface. Even though he said he was imitating did not remain idle and It achieved in just 3 years what Apple could not achieve in 10 years.

Xiaomi managed to turn Apple’s difficulties to its advantage. Apple for its electric car approximately $1 billion per year spent but failed. Xiaomi, Beijing Automotive Group reached an agreement with and approximately 200,000 cars acquired the capacity to produce. In this way, we want to make a name for ourselves in the electric car market and make the asphalt cry targeted.

So while Apple was fighting disputes and inconsistencies, Xiaomi took power, made a rapid entry into the market and its first electric car, SU7, on March 28. in approximately 30 different cities will offer it for sale. Also for electric cars in the next 10 years 10 billion dollars investment Xiaomi, which said it would do so, did what Apple could not. From now on, we can say that Apple’s only enemy is Xiaomi.

What do you think about it? Don’t forget to mention it in the comments.

You can check out our other content about Apple and Xiaomi.