Why Are ‘S’ Models of iPhone No Longer?

Before iPhone 11, major differences and updates, of a completely new phone model was causing it. For example, the difference between the iPhone 6 and 7. However, only ‘S’ versions were released for smaller changes such as improved battery, better cameras, improved performance.

But as of iPhone 11, new ‘S’ models are now available. A place in the Apple world no more. So, although the ‘S’ versions are also very popular, why are they no longer produced?

The ‘S’ models were an example of a successful strategy for Apple.

The ‘S’ versions do not require Apple to release a completely redesigned product each year. keep the product range up to date provided. Even if people didn’t get the final model, they knew that a model would be released next year that would eliminate potential bugs in the phone.

In addition to their appearance with minor changes, Like ‘Siri’ and ‘Touch ID’ important features first entered our lives with the iPhone 4S and iPhone 5S models. In this way, curiosity was always kept alive even if it was ‘S’.

Apple made an unexpected move in 2017 and switched to the iPhone 8 without removing the 7S!

Apple introduced the iPhone 8 and iPhone X for the 10th anniversary of the iPhone. In particular, the iPhone X was very different from the iPhone models we are used to. By removing the upper and lower bars of the screen with the home button, the phone almost the entire front the screen was covered.

Then the iPhone XS and XS Max were launched, apparently the ‘S’ models were back, but not exactly the way we were used to. On iPhone XS and XS Max models notable changes existed.

The next version was the iPhone 11 and we never heard the name ‘S’ again.

After iPhone 11, with new and important features every year models began to emerge. The ‘S’, on the other hand, was buried in Apple history, ending with the iPhone XS and XS Max. So why did the company make such a decision about the ‘S’ models?

Consumers’ desire for rapid change played an important role in this decision.

Our consumption habits with the changing world order evolves together. Now we get bored more quickly with everything, we change what we have faster, and we enter higher expectations each time.

Consumers’ demands for these rapid changes have also prompted Apple to act, and with the ‘S’ models. rather than making incremental improvements. they started to make serious changes in each top model, meeting the demands of the consumers.

This step was considered a new example of innovation for Apple, which took its place in the world of technology with the innovations it brought.

After Apple ended the ‘S’ models, it tried to surprise consumers with each new model and to bring big innovations continued.

The product range of Apple, which is now in the market, Didn’t need to keep it updated. Now, consumers eagerly await each new model that comes out and do not hesitate to buy it.

Sources: Apple Explained, Geeks Modo

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