Whoever smells this billboard runs to the restaurant! Here’s why

During your walk in the Netherlands, you may suddenly find yourself in McDonald’s! You ask why? Because McDonald’s and its advertising agency TBWANebokoThe specially designed billboards they put on the streets of the Netherlands aim to attract you to their restaurants. So, what kind of features do these panels have?

Billboard smelling like McDonald’s French fries

This new advertising strategy uses a billboard bearing the scent of McDonald’s iconic fries. They attract attention not only with their colors but also with the scent they emit. These billboards aim to attract the attention of everyone who passes them and increase the desire for McDonald’s products.

Raul & Rigel These boards, produced by TBWANeboko and designed by TBWANeboko, symbolize McDonald’s with their colors and remind us of the prominent flavors of the brand with their scents. Inside the billboard, there is a special compartment to spread the scent of McDonald’s fries.

Of course, potatoes are not stored in this compartment, but thanks to the heating and ventilation system inside, the smell of McDonald’s fries spreads around. This scented billboard is placed especially close to McDonald’s restaurants.

Thus, people who smell the scent are directed directly to the restaurant in the next step. With this creative advertising campaign, McDonald’s aims to maximize customer interest in its restaurants while increasing brand awareness. Video of the billboard from here traceable.

The scented billboard is currently only available in the Netherlands. It is not yet clear whether this creative advertising idea will be implemented in other countries and other sectors. Do you think McDonald’s’ scented billboard strategy will be successful?

While the effect of smell on people is indisputable, can this creative advertising method really attract people to McDonald’s? Share your opinions with us in the comments section below.