Who Will Coming to Netflix With Ads Announced?

In the past months and years Netflix, which announced that it lost subscribers for the first time, After that, it started to sign some radical changes. The company, which removed many productions from its platform, canceled its projects and changed its internal policy, also officially confirmed a feature that has been talked about for a long time.

Netflix has been against it for years. to ads It’s officially green lighted. While some questions were raised in the public with this decision, Netflix’s co-CEO Ted Sarandos touched upon this issue again today. Participating in the Cannes Lions advertising festival, Sarandos shared who the new decision was made especially for.

Who will Netflix’s advertising subscription package be for?

Speaking about the advertising decision, Sarandos also admitted that the platform was ‘expensive’ while making his statement:

We had removed a large portion of customers who said, “Netflix is ​​too expensive for me and I don’t care if it’s advertising.” We add an ad layer; As you know today, we do not show ads on Netflix. ‘For those who say ‘I want a lower price and will watch ads’ We’re adding an ad package.”

In other words, Netflix will not show ads to all users with its new decision. Instead of for those who want a cheaper Netflix package will offer a solution. This package will be the solution that allows users to watch Netflix content cheaper, but with ads. Of course, another goal of Netflix here will be to put the number of subscribers on an increasing trend again.

It is not yet known when the new Netflix package will be available. But the fact that Netflix has attended an ad festival for the first time in its history shows that the company has started working with advertisers. on Netflix advertising With giants like Comcast, NBCUniversal, and Google possible to establish a partnership.