Where money scores goals – women’s football is becoming more and more attractive for sponsors and clubs

Berlin, Munich, Potsdam After sweating it out in the gym with artificial turf, fitness equipment and a flat screen, the FC Bayern women practice a few standards on one of the clean-shaven training grounds. Lina Magull twirls the ball from the corner flag into the penalty area, where Sydney Lohmann and Lea Schüller are already lurking. Like teammate Klara Bühl, the trio is part of the DFB squad for the World Cup in Australia and New Zealand, which begins this Thursday. Four trainers observe, move, correct.

There is a wooden cold barrel in the showers in the team cabin, and a large team sauna in the adjoining room. The physiotherapists are already waiting for the players in one of the treatment rooms on this Friday in mid-May, before star chef Alfons Schuhbeck’s gastro team serves lunch in the canteen of the Bayern Campus in the north of Munich.