We came together with the IT team of FLO, the store where digital transformation is at the highest level and visited by 2,500,000 people a day.
Where is the store visited by 2,500,000 people a day?
shiftdelete.netFLO Retailing, which was founded in 1960 by Ahmet Ziylan in a small workshop, employs more than 14 thousand people directly and more than 30 thousand people indirectly, and sells more than 55 million pairs of shoes per year.
While transforming its operations systematically during the digital transformation process it is in, FLO also takes into account the demands and needs of its customers. Putting technology at the center of its business, FLO started to offer its customers a new generation shopping experience with the FLO Assist application, where it removed the walls between online and offline channels with an omni-channel approach in its digital transformation journey.
It is a pioneer in the sector by taking into account the dynamics of the retail sector, with the application of See on Your Foot, Easy Store and FLO Plus within FLO Assist. We heard from FLO’s IT team about this project, which integrates its store and online channels and offers an easy and pleasant new generation shopping experience that best understands its customers.
The Digital Transformation that the company is in shows that many operational steps have been transformed into an easy and digital operating system. With the CDP (Customer Data Platform) project, which was commissioned at the beginning of 2020, a customer database whose data was cleaned and deduplicated was created.
Offering solutions such as FLO See on Your Foot and FLO Assist, where customers can try the product they want to buy on their own with AR without going to a physical store and make product recommendations, FLO is advantageous in digital terms both in terms of customer experience and company target.
FLO invites its customers to experience a brand new shopping experience. FLO, which started a transformation in shopping with its digital hero FLO Assist, broke down the walls between online and offline channels, thus expanding the innovations and opportunities it offers to its customers in an omni-channel ecosystem.
Apart from this Big Data project, which received many awards, FLO Digital Transformation also includes FLO Run, R&D activities and FLO Wise (artificial intelligence) developments.
Artificial intelligence, which is one of the most striking points here, can instantly provide access to many data such as historical return information, features, damage type, analysis based on seasonal conditions, quality history on the manufacturer’s side and similar return statistics of damaged products brought to the store by the customers.