What we are used to from e-commerce platforms ‘scoring system’ WhatsApp is coming to business accounts. Business accounts created by companies to enable them to communicate with customers can now be evaluated by users. According to WhatsApp’s statement, the business will not be able to see the personal information of the rating user.
Güney Kayım, an employee of Türk Meta (formerly Facebook) who took part in the development process of the new feature, from his Twitter account in his statement, “It was the first customer facing feature release that I developed in WhatsApp. Now, when talking to a business, you can rate the message from the business.” shared his knowledge.
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WhatsApp aims to improve the quality of business accounts
The feature to evaluate business accounts was revealed by WABetaInfo about 1 month ago. The scoring system, which was initially available to iOS and Android Beta users, is now generally available. By evaluating the messages sent to you by a business you are talking to, you can express your satisfaction with the account in question.
To evaluate messages:
- Open WhatsApp.
- Then open the conversation between you and the business.
- Touch and hold the message you want to evaluate.
- Evaluate’Tap e.
- Select any number of stars to rate the message.
- Send’Tap e.
Messages ‘Not helpful at all’, ‘Not helpful’, ‘Somewhat helpful’, ‘Helpful’, ‘Very helpful’ You can evaluate it with a star over 5 different options in total. WhatsApp reports your vote to the business account completely anonymously. In other words, it does not share your name and other personal information with the other party.
Users who will evaluate the company, “Your feedback is recorded anonymously and is used by WhatsApp to help businesses improve the messages they send to customers” informed by his words. He emphasized that the purpose of developing the feature is to improve the communication between the business account and the user.
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