Hepsiburada announced the results of the first campaign period of Legendary November. Rechargeable vacuum cleaners and local cosmetic products are among the prominent products of November. In the first 5 days of November, the number of Hepsiburada customers increased by approximately 15 percent compared to last year, and orders increased by approximately 26 percent. The majority of sales were made by SMEs and family businesses in the marketplace.
Z Report: What people bought in the first five days of Epic November
Hepsiburada’s “Legendary November” got off to a fast start. In the first 5 days of November, 100 million visitors competed to access discounted products. While Turkey met for online shopping between 9:00-10:00 in the evening, the best-selling product was detergent. While more than 100 thousand Hepsiburada customers applied for “Hepsiburada Limit” in the first 5 days, approximately 50 percent of the total orders were made with installments and 30 percent with postponement advantages.
In the first 5 days of November, the most interest was shown in basic consumption and food, clothing, glassware, cosmetics and home-living products, respectively. The best sellers on a product basis were detergent, skin care products, sports shoes and sweatshirts.
“Legendary November” from Hepsiburada: Starting today!
Hepsiburada, which brought Legendary November to Turkey in 2016, announced its plans to bring benefits to both customers and SMEs in November.
Most shopping was done between 20:00 – 23:00!
After Istanbul, Ankara and Izmir, the cities that showed great interest in Legendary Kasım were Bursa, Kocaeli, Antalya, Konya and Adana. Hepsiburada users mostly preferred the evening hours between 20:00 and 23:00 for shopping.
The star of small home appliances has become vacuum cleaners!
While the demand for rechargeable vacuum cleaners increased by 35 percent compared to the same month last year, the best-selling brands were Philips, Xiaomi and Roborock.
There is high interest in local brands in cosmetics
The most ordered cosmetic products on the Hepsiburada platform in the first five days were serums, face care creams and tonics. Among the best-selling brands, domestic brands stood out. Products from The Purest Solutions and Cream Co. were bestsellers.
In the mother-baby category, strollers and cots are at the forefront.
The best-selling products in the mother-baby category in the first 5 days of the legendary November were the Cybex brand baby stroller, which is hand-folded and preferred by parents due to its practical use, and the Yoyko brand mother’s side park bed.
Winter shopping has started in fashion
The products that stood out in the fashion category on Hepsiburada were sweatshirts, socks, tracksuits, coats and sweaters, while the best-selling brands were DeFacto, US Polo Assn., Penti and Herita.