Five reasons why Tesla is getting better at chips than other automakers.
(Photo: Reuters)
San Francisco, Düsseldorf For many traditional carmakers, the third quarter was like a bloodbath, for Tesla it set a new record. The electric car maker sold 241,300 cars worldwide – almost 75 percent more than in the previous year. In Germany, there were more new registrations of the Tesla Model 3 in September than the Audi A4, BMW 3 Series and Mercedes C-Class combined.
The chip crisis is helping the e-car pioneer to expand its previously tiny market share, while the German premium car manufacturers are squandering their lead. What is Tesla doing better? Experts point to five reasons.
1. Proximity to the chip manufacturer
The automaker, which recently relocated its headquarters from California to Texas, maintains direct relationships with manufacturers such as TSMC and ST Microelectronics. “They knew that the supply chain works like a Swiss watch,” says Ambrose Conroy, founder of the supply chain consultancy Seraph Consulting. “If you take out a sprocket, it no longer ticks properly.”
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