What Makes Mexicans Addicted, Who Consume Coke Like Water?

Did you know that cola, which we drink ice cold in hot weather with plenty of acid that burns our throat, is such an important drink that it is considered sacred in Mexico? in San Cristóbal de las Casas locals consume an average of 800 liters of fizzy drinks per person per day, more than five times the national average.

This situation is also It causes obesity and diabetes throughout Mexico. While people consume cola almost instead of drinking water, many health problems are called “come and go”.

A tremendous amount of cola consumption is common in Mexico. People even started producing their own cola.

According to the descriptions The biggest cause of increasing diabetes and obesity in Mexico is cola, which has high amounts of sugar. But people continue to consume without paying much attention to this. Even if the government takes a number of measures regarding this, the increasing number of deaths due to consumption of cola and sugary foods does not change, especially in some states of the country.

Banning the sale of sugary drinks and desserts, especially to children Chiapas policy, It had a wide repercussion in the international media. But this precaution is not valid everywhere. Especially the effort to ban carbonated drinks faces lobbying influence. Widely found throughout the country Coca ColaIt affects many businesses, including grocery stores and gas stations.

The average Mexican consumes more than 700 glasses of cola a year.

Vicente Fox

Even in America, which we know with obesity and fast food, this number is twice as low. “So how can this happen?” If you ask, let us clarify immediately. In fact, Coca-Cola wasn’t always a big part of Mexico. His popularity gradually increased as Vicente Fox became President of Coca-Cola Mexico and eventually the president of the entire country. So this corresponds to the early 1970s.

Until this date, of course, cola continued to exist in the country, but it was not so widespread. Around this time, an advertising campaign for alcohol took Mexico by storm. At the same time, Coca-Cola Mexico City Olympics and World Cup was sponsored.

From this moment on, Coke became so popular that it was President Luis Echeverríaeven tried to nationalize it by taking its recipe.

Of course, this was not a very successful attempt.

Although the attempt failed, this Mexico with Coca-Cola It was a testament to how intertwined politics is. Since then, cola has become a big part of not only politics but also Mexican life. Before Vicente Fox became president of Mexico, he was a sales representative for Coca-Cola, distributing Coca-Cola products to local businesses.

When Coca-Cola’s marketing activities spread throughout Mexico, Market share after 10 years Coca-Cola grew in favor, which resulted in Fox’s career taking off.

Soft drink consumption per capita in Mexico ranks fourth in the world. However, this consumption decreased with the sugar tax implemented in 2014. The ban on the sale of carbonated drinks to children, announced in 2020, was planned to be implemented within a year, but it could not be achieved. Sodas have even been described as “bottled poison.”

Coke is cheaper and more accessible than drinking water in many parts of Mexico.

The situation has reached such a level that people only drink coke even when they are malnourished. In some places in the state of Chiapas, during religious ceremonies “Coca-Cola Church” called St. Places such as St. John’s Church emerged.

Religious leaders even replaced traditional drinks with cola and started using this drink for decoration and healing purposes. However, the disadvantage of the rapid increase in the popularity of cola was obesity. Diabetes rate in Mexico It doubled between 2000 and 2007.

This disease kills more than 70,000 people every year. It poses a major threat to Mexico’s healthcare system. Fortunately, a 10 percent tax on sugar-enriched beverages introduced in 2013 is showing positive results. In addition, the “sugar” warning on packaged packages, which has been trending on social media in recent years, seems to support these positive results.

But if we don’t say “stop” to this problem, The population in Mexico will decrease rapidly just for this reason. It should not be overlooked and the strictest measures should be taken for this.

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