Popular coffee chain Starbucks, Odyssey named NFT based loyalty program explained. Customers who collect digital collections in the form of NFTs will find some advantages and opportunities. With the new program, Starbucks wants to create a Web3 community that extends to all of its customers.
What is Starbucks Odyssey and what does it do?
According to the statement made by Starbucks, the NFT-based loyalty program has started in the USA as of today. polygon Using blockchain technology, Starbucks Odyssey plans to offer NFTs that will “work” for its customers.
The coffee chain, which has created a waiting list for Starbucks Odyssey, will provide a number of advantages to its users who collect or purchase digital collections. Starbucks Rewards The new campaign, which will be presented to members and Starbucks employees, seeks to “bring together the digital community over coffee.”
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Collections offered with Odyssey can be both purchased and earned through the company’s rewards program. According to the company’s statement, to collect NFT-based collections crypto wallet or cryptocurrency will not be required. Digital products will be held in the Starbucks account.
Each digital collectible will have a value based on its rarity. Still, it will be given through the loyalty program What NFT-based collections will do not detailed. It was stated that it could range from coffee discounts to collaborations with Starbucks partner artists.
Starbucks also has a special offer for company customers. Web3 community He said he created it. “We are building an accessible community with Web3 technology, where Starbucks Rewards members and partners can connect with unique experiences and come together around a love of coffee,” he said.
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