What is a backlink, the uncrowned king of SEO?

The backlink, which plays a key role in Search Engine Optimization (SEO) studies, can be seen as a gateway to your website through other sites. Google uses more than 200 algorithms in ranking factors.

If we need to count the top 5 among these algorithms, the backlink will definitely be in the top 5. For this reason, backlinks play a very important role in increasing the recognition and traffic of your website. However, there are some issues that you need to scrutinize when getting backlinks.

What are backlinks?

Paying attention to these will allow you to rank higher in Google rankings and increase the reliability of your site. How to get backlinks for you in this article? What should be considered when buying backlinks? Why is it important to get backlinks? We’ll talk about things like First of all, what is a backlink? Let’s start by explaining the answer to the question and how it is used.

Let’s say you have an e-commerce site or blog. Providing a link to your site on a reliable website that is bigger than you and higher in Google rankings will appear as a good reference in the eyes of search engines and will increase your site’s SEO score. This will naturally increase the traffic and reputation of your site.

The reliability and quality of the site from which the backlink is taken is as important as how the backlink is obtained. Search engines pay attention to how backlinks are obtained, and if there is a fraudulent situation, it can cause negative results that will lead to your site being banned.

While backlinks can be obtained naturally, it is possible to get backlinks from sites that offer promotional articles and press releases, for a fee, by publishing. You can get backlinks from websites that do this job by paying a fee, but you need to be very careful in this regard.

Backlinks that are not taken naturally can be considered as abuse by search engines and result in your site being penalized. Whether it is paid or free, it will be very important for your site to analyze well and make the right decision while getting backlinks.

Backlink types

There are different types of backlinks that can be helpful or harmful to your site. Instead of taking the easy way out about backlinks, researching well and trying the methods that are suitable for you will help increase your site’s SEO score and ensure that you get paid for it for a long time. Let’s briefly talk about these backlink types.

• Dofollow Links: Dofollow links mean that the linking site is a reference to the site to which the link is given, and it is one of the most effective backlink methods. The site from which you get a dofollow link has stated that your site is reliable, and this will increase your site authority.
• Nofollow Links: This type of backlink, which is known especially for preventing spam in blog comments, is used to express that there is no guarantee for shared links.
• Footer: These links are generally used for advertisements at the bottom of the pages. It cannot be said that it is an effective method in SEO studies. Many are even referred to as spammy backlinks. However, it is known that it works on high quality and high authority sites that have existed for many years. We would like to point out that this type of backlink is one that should be avoided. If there are backlinks to more than one site in the footer section of a site, it would be the most logical move to stay away from there.
• Sponsored or Paid Links: You may pay a fee to another website to advertise and promote your content or your site. While doing this, doing these things safely and naturally can make your site valuable in the eyes of Google. Google has deemed this tag more appropriate for sponsored content. If you want to publish content that is unnatural and targeting your site promotion, it may be more appropriate to get such a backlink.
• UGC Links: User Generated Links means user generated links. Links provided in blog comments or forums can be tagged as such. With UGC links, you indicate that the referrals made from your site do not belong to a site administrator, but to a user.
• High Authority Links: Links from trusted sources are called high authority links. For example, a backlink from Wikipedia is a very good reference for Google.
• Harmful Links: Links from low quality and unreliable sites are malicious links. Not specifying a link received for a fee as a sponsored link can also be seen as a harmful link. These links reduce your site’s SEO score and reduce its reliability. Footer links are often an example of this. “150 backlinks for 300₺!” The backlinks that will come with campaigns such as these will very likely be harmful backlinks.
• Editorial Embedded Links: They are links placed by the owner of the site. It seems very valuable to Google that a website manager gives a link to another site by stating that it is a reference.

What should be considered when buying backlinks?

As we mentioned earlier, a backlink is a reference to your site. It is a situation that search engines control whether the content is relevant or not. For this reason, it is one of the most important points that the site that gives you backlinks is a reliable site with high authority.

Backlink is a business that should not be considered for a short time. For this reason, it is important that the links received are permanent and usable for a long time. Let’s say that your SEO score has increased significantly thanks to the backlinks you have received. If the sites you get backlinks from disappear overnight, these links that naturally increase your site will no longer exist. This will significantly affect your ranking and you will have to redo your studies. In order not to experience such situations and not to do these works again and again, it is necessary to tie the donkey to a solid stake in the first place.

You can trust websites with Edu and Gov extensions. These sites are the websites of universities and government institutions. Getting backlinks from these sites will seriously help your site.

One of the most important things to consider when buying backlinks is not to violate copyrights while preparing your content. If the content that you have prepared by violating copyright is reported on your site, your content will be deleted forever and your page will be marked as duplicate content. In order to prevent such situations, it would be healthier to link to the source of the image or material you will use.

The links you get without doing a good research, saying that backlink is not good or bad, can do more harm than good to your site. You will need to take care to get backlinks from proven and high authority sites.

Why is it important to get backlinks?

Getting backlinks is one of the sine qua non of your site in SEO. Getting a link from a site that is known and proven to be reliable by search engines helps your site to rise in the eyes of search engines and to be indexed quickly. Planning this for the long term will also be a way to ensure the future of your site.

Getting backlinks will increase your credibility in the eyes of search engines as well as increase your credibility in the eyes of users. Getting a link from a quality and good website will always keep you at the top and make you visible.

How to get backlinks?

There are multiple ways to get backlinks. Of course, the most important and effective way is the links obtained naturally, without your contact. Natural links can help you rank higher in search engines. Apart from that, you can get paid or sponsored links, but you can achieve the same effect by making sure that it looks natural.

You can get backlinks from another site by getting a promotional article for your own site or by asking bloggers to write articles about your website. Although these are generally paid jobs, they will be useful if you buy them from reliable places.

You can request links from your business partners and drive traffic to your site this way. Remember that relevant content will always ensure you get healthy results. We can list the most popular and effective ways to get backlinks as follows.

• Useful Content: Articles and content prepared with interesting images and topics are ways to get strong backlinks. You can publish industry-specific content and solidify your authority by building strong followers.
• Competitor analysis: By researching the backlinks your competitors have, you can learn about your deficiencies and the backlinks you need to get, and you can determine your strategy accordingly. Sites such as Semrush, Ahrefs will help you with this.
• References: In particular, the reference links that you can easily get from your current business partners will show that your site is strong.
• Unlinked Citations: A link to your site may not have been added to the content where your brand, products or site is mentioned. In this case, you can request that only the link of your site be added to the existing content.
• Guest Posting: By researching popular blogs in your industry, you can determine their current content strategies and analyze their target audiences.
• Promotion: No matter how good your content is, if it is not optimized and promoted well, they will not get natural backlinks. You will need to make your promotions to announce to large audiences.
• Broken Connection Warning: You can suggest your own links to the site owner by finding links that no longer work on sites related to your industry. Although this method is very popular abroad, you can use broken link finder tools that you can use for free.
• Podcast: If you are a guest of the podcasts and get them to give your links, you will see that you will have a serious traffic increase. At the same time, your site will have received high-quality backlinks.
• .Edu Backlinks: As you know, the .edu extension belongs to university sites. It will be extremely important to get backlinks from sites with Edu extension. For this, you can sponsor the meetings of university clubs or organize some organizations yourself.

In this article, we gave information about backlink, which is one of the most important algorithms for SEO. Although backlinks are indispensable, it is a task that should not be rushed. This way to upgrade your site can have negative consequences if it is rushed and tried with unsafe methods.

In summary, backlinks from high-authority sites, naturally, will help you achieve your desired goals. The low reliability of the site from which the backlink is received and the links that are obviously not obtained naturally will result in your failure. This can result in wasting both time and money. By applying the methods of getting backlinks in a safe and accurate way, which we mentioned in our article, you can increase your site to the top of the search engines.