What Happened to Goldas, the Once Shining Company Like Gold?

in 1993 Founded by Yalınkaya Group in Merter, Istanbul, Goldas continued its commercial activities as a subsidiary of Goldart Holding in the following years. so that mining, refining, production and marketing It was active in every stage of its products, including

Goldas has grown rapidly since its establishment in 1993 and has achieved many firsts in its sector. The company, which first focused on quality, was the first brand in the Turkish jewelery industry to receive the ISO 9001:2000 quality certificate and, not long after its establishment, in its first years. It started to export to many countries.

In 1999, Turkey The first jewelry company to go public Goldas, which is the first Turkish jewelery company to be listed on foreign stock exchanges, has proven itself so much with its success that even foreign investment companies are preparing reports about Goldas and promoting Goldas. with highest marks was being valued.

Goldas, which became the leading brand of its sector over time, proudly represented our country abroad.

In addition to being the first brand to have a chain of stores in the jewelry industry in Turkey, to chain stores abroad It was the first brand to have it.

so that England, America, Germany, Russia, United Arab Emirates, Thailand, South Africa, China, Hong Kong and Ukraine They had representatives in countries such as.

Also in 2004 To the London Precious Metals Association Goldas, which became a member, was known as the first Turkish company to become a member of this organization.

Taking innovative steps in its commercial activities, the brand made a licensing agreement with Walt Disney and Warner Bros.

Goldas, The Lord of the Rings movie and Walt Disney characters He signed an agreement to design objects for this purpose as jewellery, and offered these designs for sale at home and abroad.

Goldas’ growth strategy was used as a case study in universities in America!

According to the news made by Hürriyet in 2003 Prof. Dr. Sue Greenfeld, He stated that Goldas is a dynamic company and that he would present a case study regarding its growth targets to his students as part of his course.

Goldas, a very innovative company, did not lag behind in using technology.

Goldas, which was the first brand to use CD catalogs at that time, was also in the jewelery industry. It was the first brand to engage in e-commerce.

Established production activities With R&D laboratory Supporting Goldas, it has achieved rapid growth over the years with the bold and innovative steps it has taken.

So why did Goldas, which was once the leader of its sector, disappear from our lives?

In 2008, the French Societe General, a France-based bank, gave Goldas Because of 15 tons of gold filing a lawsuit; He is taking the first step towards the problems that Goldas will experience.

The bank said that the gold they gave was in the currency of that period. 500 million dollars They applied to the Bakırköy Public Prosecutor’s Office on the grounds that it was of such a nature and that they could not receive any payment or news regarding this gold. with qualified fraud He filed a lawsuit accusing him.

Afterwards the company was gutted These claims of Societe General, which also claimed that the company was involved, were investigated by the CMB and as a result of the investigations, a criminal complaint was filed against the company executives.

In other words, the emergence of this lost gold problem, which extinguished the shining star of Goldas, was a serious problem for the brand. It changes the course of things considerably.

The case regarding the 15 tons of missing gold sparks other cases.

Later, other creditors, especially The Bank of Nova Scotia and Commerzbank International SA, filed a lawsuit against Goldas and filed a lawsuit against Goldaş. Things started to get worse.

Goldas, left alone with major lawsuits, financial troubles He started to live and offered some of his shares for sale.

Due to the ongoing lawsuits and the deterioration of the business, Goldaş placed on the surveillance market on the stock exchange However, at the end of this process, although Goldas filed a bankruptcy postponement lawsuit, it was sued as a result of the lawsuit filed by Commerzbank. In 2013, the company was declared bankrupt.

The case between Societe General and Goldas is concluded in favor of Goldas after many years!

According to Hürriyet’s report, the case, which has been going on in England for 9 years due to the agreement between the two parties, was decided by the English court in 2017. Societe General to pay compensation to Goldas and small investors to seek their rights by taking legal action It resulted in a decision to.

As a result, the story of Goldas, which rose like gold, is the story of both itself and its investors. with a sharp decline it has ended.