What Are “Dark Patterns” in the Vigilance of Websites?

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Dark patterns that we encounter on almost every site today aim to manipulate their visitors. The page after page of articles we see when registering to a site, the location of the subscribe and sign up buttons, all of these are examples of dark patterns. So what are these and what exactly do the sites want from you?

Almost every day by brands and sites hundreds of emails we take it. However, when we want to unsubscribe, for some reason we cannot find that button, right? This is exactly what the sites want.

This unethical situation can be found even in today’s largest internet channels. Moreover, it is not just something specific to our e-mails, interface spoofing It is available on almost every site.

We often encounter these patterns on social media platforms such as Instagram.

Recently, Instagram suddenly gives you an option when you log in. a better one advertising experience It presented the question of whether advertisements should be personalized or not to many of us.

However, when you look at these options, “Make ads less personal.” option more dark while the tone is “Personalize ads.” brighter blue It is in a tone.

Even though Instagram pretends to actually offer you options, its users at your own will directing. This means a lot of people click the blue button.

However, what this option actually means is as follows: We will monitor your movements on the phone and show you ads based on which products and videos you look at. Now that you explain it, it doesn’t seem so innocent, does it?

This may be the most common example we encounter in daily life: Not being able to press the “x” button when we want to close a photo or advertisement also falls into this pattern.

Google Play Dark Pattern Ads

This annoying situation, which we often encounter especially on phone screens, is, as can be expected, you click on the ad is wanted. Also attached to the lower right corner of the ads “Skip the advertisement” The button is often fake.

Sheer two clicks to get more This situation, which annoys users, is not welcomed by many people.

So what’s behind the dark patterns? Why do sites resort to such a method?

Labyrinth

We have mentioned before, these designs are completely yours. to manipulate there is. For example, it is very simple to register on a site, but when you want to delete your account, you cannot find that button. Because the site keep more wants. Its purpose is to make you forget about the button you are looking for and not to delete your account.

Instagram account deletion

The biggest examples of this are on Google. “How can I delete my Amazon/Twitter/Facebook/Instagram etc. account?” You can reach us by calling. Because sites, delete account button hiding it as much as possible. This explains why so many such questions are circulating on the internet today.

Another purpose is to force you to pay money. Yes, force it!

Dark Pattern Payment Method Scam

Just like small shopkeepers in the market try to attract you to their shops, sites also do this using technology. You think you’ve done your job, you want to save and download it completely And what do you see? They say you can use this service for only $100 a year. Cheaper than water, right?

For example, in the image you see above, Added to cart even though not selected can be seen clearly. Imagine that you stumbled upon a slightly absent-minded moment, and maybe you visited a site you will never use again. annual subscription You could have taken it.

Or free trial version They offer it, but they take your card information from you. Again, when the payment day comes, you will not receive any e-mail or SMS stating that your trial version is over, because their purpose is, of course, to get money from you.

actually this a legal fraud method It looks like. If you bought a trial version, you best add a reminder to yourself, otherwise you may suffer from this problem too.

Some X (Twitter) users complained about this issue a lot.

“This is very bad…”


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