The Hague While VW is a well-known car company in China, Chinese manufacturers cannot say that about themselves in Germany and Europe. This is set to change decisively in the near future: BYD (“Build Your Dreams”), the largest producer of electric cars in the People’s Republic, is launching a multi-stage market entry in Europe. It starts in Benelux and Scandinavia in September, with Germany and France to follow a little later.
Europe is considered a competitive market where many manufacturers compete for customers. It took Japanese and Korean companies decades to establish themselves – and they also had to learn a lot in the process.
BYD has already taken the lead in electric cars in its Chinese homeland. The company is growing extremely fast. This momentum may also help BYD in Europe. “BYD entered the second half of the year as the market leader and will not give up this lead in China any time soon,” believes Alan Goldberg, market analyst at BestBrokers.
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