Verification System is Coming for Advertisements in Electronic Media

In recent years, Turkey has turned to e-commerce to sell both domestically and abroad, bringing with it new regulations in this field. The latest of these regulations is the one that will come into effect as of November 1. Electronic Advertisement Verification System (EIDS) will happen. EIDS will be of critical importance, especially for housing sales.

The person who made a statement on the subject is a real estate expert. Mustafa Hakan Özelmacıklı happened. Explaining how the system will work, Özelmacıklı said that the information about the regulation was announced by the ministry officials themselves at a meeting held on September 20.

Authentication is coming

Providing information about the new system to be established, Özelmacıklı said, “Electronic Advertising Verification System (EIDS) is a system for authenticating real persons or legal entities that provide electronic media for advertisements for the sale of real estate belonging to others. portal mission will see. Through this portal, identity, title and company representative verification will be made via e-Government. It is envisaged that the work on the software of the EIDS portal will be completed as soon as possible. Accordingly, as of November 1, identity verification will now be required for ad entries.” he said.

Stating that the arrangement will take place in 2 steps, Özelmacıklı said that in the second step, authorization verification He stated that the work will begin. Here, in order for the real estate subject to the announcement to be advertised, it is necessary to determine whether the person who will publish the announcement is the property owner, first-degree relative, spouse or an intermediary authorized by this person. they will be checked. Advertising platforms will also integrate their systems accordingly.

With the regulation, the industry While transparency increases It is also aimed to protect buyers. Moreover, with the new regulation, the incidence of fake advertisements is expected to decrease significantly.