US-based retail giant Walmart has announced that it has entered the world of the metaverse.
The long-awaited move by Walmart has arrived, and the company with which they have officially entered the world of the metaverse has announced. Online gaming platform roblox project integrated into the world of Walmart Land and Walmart’s Universe of Play It was brought to life with two separate metaverse sections. The target audience of the company’s metaverse universe “Generation ZIt was underlined that it was designed for people under the age of 25, called ”.
Walmart USA Marketing Director William White“because they know their customers spend a lot of time thereHe made statements that they chose the Roblox universe.
https://www.youtube.com/watch?v=wBqkCvW5NRY
According to the data, in the second quarter of the year Roblox 52.2 million users about a quarter children under 13 forming. In addition, about Roblox company $21.2 billion It is known that it has a market capitalization of its value.
Walmart’s game universe; It offers the opportunity to explore game and toy worlds featuring items and characters from Jurassic World, Paw Patrol, Magic Mixies, Razor Scooters, earning tokens, locking these tokens and redeeming them for virtual goods.
Walmart quietly filed for metaverse-related trademarks earlier this year. In addition to these brand applications for users to interact and buy virtual products, NFT It is known that there are initiatives in this regard.