Twitter’s Shopping Feature Will Be Available Soon

A few months ago, the social media platform Twitter launched with a new feature. in-app exchange We shared with you the news that it will make it possible. As part of this new feature, companies will be able to add the products they sell to their profiles; Users who want to buy the product will be able to make the purchase after being directed to the product’s website.

Twitter, the latest company to join the growing trend focused on shopping in social media, November 28 announced that it will start serving from the next day. The social media giant will implement this new feature with an event. The event will take place in the form of the launch of the shopping feature in a live stream.

The feature is currently only available on iOS and desktop.

Taking place after Thanksgiving, traditionally associated with big sales promotions, Walmart and the product of the Twitter collaboration “Cyber ​​Deals Sunday” The broadcast will be hosted by the famous singer Jason Derulo. Twitter for broadcast, “electronics, household goods, clothing, seasonal decor, surprise special guests and much more” including “30 minute variety show” uses expressions.

Shared promotional images; It shows how Twitter’s live shopping interface is split between video live streaming, online catalog, and tweet stream. Accordingly, if you click on the link to a retailer’s website, the broadcast will continue to play in picture-in-picture mode. As Twitter has shared before, the shopping feature was initially only on iOS and desktop can be used. Android users are free to watch the broadcast; however, they will not be able to take advantage of the shopping feature yet.

A Walmart publication “test” Stating that this is the case, Twitter did not give any details about the future live broadcasts; However, for now, only brands will host shopping live broadcasts, for normal Twitter users, it will take a while. won’t be possible stated.

Twitter’s live shopping feature, which was implemented right after the “Shop Module” pilot application that allows certain brands to add a shopping section to their profiles last July, is expected to cover more merchants in the US in the coming weeks. The social media company, which aims to diversify its income beyond traditional advertising, in addition to these, in order to make money directly from users. premium subscription launched its features.