Twitter (or X as it’s new) has sparked a big controversy with its new logo. It turned out that the logo is a character that cannot be licensed.
Twitter, which went public in 2006, was acquired by Elon Musk in September 2022. The platform, which has tried to provide a user experience by scrutinizing very closely until this date, to the test board returned.
While innovations such as Twitter Blue subscription and Tweet viewing limits, which have been tried several times in different ways, continue to be highly criticized, Musk detonated the bomb on July 24, making Twitter his super application vision. It started converting to ‘X’. The Twitter logo has also changed, replaced by an X. However, the new logo brought great controversy.
Twitter’s new logo deliberately cannot be licensed!
- Twitter’s new logo.
The initial discussion was the origin of the logo, hence whether it could be licensed. Although there is information that Musk knows in advance that everything can be found in the internet world, it seems that the new logo comes from exactly where. never researched. His team too.
Because Twitter’s new logo is a Unicode character that is forbidden to be licensed. No editing was done on it, the character was taken directly and pasted on Twitter as a new logo. If the code for the character in question is “U+1D54F”.
Crucially, the characters’ developer, the Unicode Consertium, has stated that these characters cannot be included in any product or publication. In such cases, Consertium’s express written consent is required. Under normal conditions, all characters can be used free of charge for individual or company use.
Unicode is the standard developed by the Unicode Consortium that assigns a numeric value to each character. In this way, it is ensured that all systems in the computer environment represent texts under a single standard, and there is no systemic complexity.
It is unknown whether Twitter is aware of this or not, but the new logo is already a “temporary” logo:
While the discussion about Unicode and the new logo was going on, the engineer “@EdDaWord”, who works on Twitter, gave the first sign that a new logo might come in his post on July 25. Ed just said “Icon version 2 is coming soon.” shared.
Elon Musk actually called the new logo “temporary”:
While the new logo has not been published yet, Elon Musk shared the following when X.com’s redirection to Twitter began:
“X.com now redirects to twitter.com. Temporary X logo will be published in today.”
When we look at all these explanations, X’s logo We have no doubt that it will be renewed. There are no clues yet as to when the new logo will be revealed and what it will look like.
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