Twitter CEO Elon Musk announced in a tweet on June 10, 2023 that Twitter will make payments to some users. He said that the amount of money allocated for the first payment group will be 5 million dollars. After more than a month, the expected news came. Twitter has started paying some of its users as of now.
Twitter has started payments! So who benefited?
Twitter’s ad revenue sharing program for creators has officially launched and has reportedly already begun paying eligible Blue subscribers. Some high-profile users reported today that they are receiving notifications about incoming deposits. So much so that a user announced that he earned almost 25 thousand dollars by sharing this payment on Twitter. Elon Musk also wrote “congratulations” under the post.
These amounts of monies are based on ads in responses to eligible users’ content. The program aims to encourage creators who contribute popular content that drives ads. New Blue rewards accounts that help Twitter monetize while increasing their subscriptions. About the program in its Twitter help article, “This means that creators can get a share of the ad revenue from replies to their posts.” statements are included.
Twitter also announced the project, “This is part of our effort to help people earn a living directly from Twitter.” qualifies as. However, the requirement bar to receive money from Twitter is a bit high. The revenue sharing system applies to Twitter Blue or “Verified Bodies” subscribers who have had at least five million post impressions in each of the last three months.
Those who meet these requirements are also required to undergo a human review and comply with the company’s Creator Subscriptions policies. Twitter then pays eligible users using a Stripe account. The company says it will soon launch an application process found under Monetization in account settings.
The move aims to make Twitter a more attractive platform for content creators. It may not be a coincidence that the program came about a week after Meta launched its Twitter competitor Threads, which didn’t take long to garner more than 100 million users in its first five days.
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