Social media giant Twitter with a flying bird in the logo He blocked VV Technology company. Singapore-based VV Technology would use the logo in a mobile application that it has been developing since December 2018, which includes many products and services such as online shopping and food delivery.
According to local media, VV Technology filed a trademark application to use the logo in the application on September 10, 2018, and faced an objection from Twitter. The social media company sued the Singapore-based company, citing that the logo looks too much like Twitter’s blue flying bird icon.
Authorities found Twitter justified
Singaporean authorities have settled the longstanding lawsuit in Twitter’s favour. The flying bird in the logos of both brands receding from the side profile and having no eyes It was emphasized that this could cause confusion in the minds of consumers, and it was decided that the logos were visually similar to each other.
The decision also made it possible for consumers to perceive VV Technology’s logo as a kind of extension of Twitter, thus creating a relationship between the two brands. thought to be an economic link. underlined; Although the company objected to this and said that the two logos would not be confused with each other, it failed to convince the authorities.
Currently, VV Technology can use the logo on its website and social media accounts. However, since it cannot make it commercial for mobile application, it will not be able to use it here.
A similar incident happened to the Prepear app last year, where people can discover new recipes. Apple sued the app, which is part of the Super Healthy Kids initiative, for having a pear in its logo, claiming that a fruit-based logo could be mistaken for theirs.
Prepear settled with Apple after the lawsuit and agreed to make a minor change to its logo. However, the crisis between Twitter and VV Technology was resolved only through legal means. Do you guys find Twitter justified? You can share your views in the comments section or on the SDN Forum.