E-commerce marketis at a record level in Turkey after the pandemic, as in the rest of the world. The number of e-commerce transactions, which almost doubled compared to 2020, reached 3.4 billion, while the e-commerce volume 381.5 billion TL caught.
In partnership with iyzico, Dogma Alares and ETİD “2021 Turkey E-Commerce Ecosystem Report“It was prepared. According to the report, e-commerce sales accounted for 17 percent of the retail industry. E-commerce customers, who spent an average of 170 TL in each shopping, made the most online shopping on November 26, 2021.
Giant penalty to the e-commerce site that hides the comments!
The US Federal Trade Commission has fined an e-commerce site that automatically hides negative customer reviews.
Turkey’s e-commerce sales volume is at its peak with 381 billion TL
According to the news in Webrazzi, “2021 Turkey E-Commerce Ecosystem Report” revealed Turkey’s e-commerce scorecard. The e-commerce market, which accounts for 17.6 percent of the entire shopping world, increased by 69 percent compared to the previous year and reached 381.5 billion TL.
Turkey, online shopping the most on Monday, November 22, the highest sales volume. to Black Friday held on Friday, November 26. While an average shopping cart was worth 146 TL in 2021, it was stated that an average of 170 TL was spent in each shopping.
Last year, 8.2 billion transactions were made with credit cards on e-commerce platforms, and these transactions in total 1.6 trillion TL amounted to. But the decline in credit card use did not go unnoticed. Credit card usage in online shopping decreased to 56 percent in 2021, compared to 82 percent in 2017. Moreover prepaid cards and digital wallets It came to the fore even more in 2021.
Expressing that the number of businesses entering the e-commerce world during the pandemic period has increased more than five times, Emre Ekmekçi, Chairman of the Board of Electronic Commerce Operators Association (ETİD), used the following statements:
“Large retailers are no longer seeing e-commerce as a side business, but as a core business. The supermarket, fresh food and catering industries have entered a complete transformation process.”
What do you think about Turkey’s e-commerce market? You can share your views in the comments or on the SDN Forum.