Tumblr did indeed monetize its feature, which it sold as a parody of Twitter’s paid blue tick feature.
led by Elon Musk Twitter’s paid blue tick featureled to a new and criticized trend in the internet world. Those who want to feel more valuable on social media platforms have started to get verified account badges by paying monthly fees.
Tumblr, which is against this trend, released a paid feature for parody in November. This is not particularly true for users paying $8, two blue tick badges given. Although the feature is a parody, Tumblr ironically managed to make money from this work.
Tumblr’s sales on iOS are up 125%:
Tumblr’s revenue from in-app purchases on iOS has increased since November, according to data shared by Sensor Tower. increased by 125% compared to the previous quarter. The total revenue generated was 263 thousand dollars.
Of course, the experience in Tumblr’s revenue can no longer be attributed to the parody feature alone. The number of downloads of the application on iOS is also compared to the previous quarter 56% increase showed. In addition to the parody feature, Tumblr also offers services such as ad-free browsing and boosting posts for a fee. Still, two blue tick features also play a role in the increase in income.
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Source :
https://techcrunch.com/2023/02/21/tumblr-ios-revenue-increased-125-since-launching-its-parody-of-paid-verification/