E-commerce giant Trendyol became the only Turkish brand that managed to enter the State of Fashion 2024 report. According to the report, the growth of Trendyol, which is known as the “third generation fashion brand”, is inevitable.
One of Turkey’s leading e-commerce platforms Trendyolis included in the “State of Fashion” report, which analyzes trends in the global fashion industry, by the Business of Fashion platform, which keeps the pulse of the fashion industry in more than 100 countries, and Mckinsey, one of the world’s most important research companies. the only Turkish brand happened. Trendyol was among the “game changing” companies in the State of Fashion 2024 report.
In the said report “third generation fashion brandCompanies such as Trendyol and Trendyol, also known as “, not only offer their products faster and more cost-effectively, but also set customer loyalty as their main goal. According to the report, the upward trend in such companies has reached an inevitable point. According to the report, what brought the third generation fashion brands to this point One of the most important issues is social media being able to use it actively.
“As Trendyol, we focus on the customer”
Making statements on the subject Trendyol Group CEO Erdem İnanhe said:
While marketplace models continue to develop, supply chain models in which manufacturers are directly included in the e-commerce ecosystem have begun to come to the fore. This puts countries strong in terms of production and logistics at an advantage in cross-border e-commerce. Turkey has both brands that produce quality products and very good suppliers that will meet its raw material needs. It can reach large markets in a very integrated and efficient way in terms of logistics, in the wide geography around Turkey. For all these reasons, Türkiye is an important production and logistics center. The “State of Fashion 2024” report also underlines this transformation in the supply chain and the brands that have successfully evaluated this transformation.
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“There is great interest in Turkish products”
Our international expansion continued with Azerbaijan and the Gulf countries after Germany. We quickly became the most downloaded shopping application in Azerbaijan, Saudi Arabia and the United Arab Emirates. This year, we opened our November campaigns abroad for the first time. We have achieved successful results together with our vendors. We received over 60 million visits in Azerbaijan throughout November. While nearly 4 million products were sold, the prominent categories are; clothing, home-living, fast moving consumer goods and cosmetics. We are pleased with the interest of our customers in the Gulf countries in Turkish products. More than 9 million ‘Made in Turkey’ labeled products have been sold in these countries since August, when we started our operations. By the end of this year, we will enable more than 60 thousand of our sellers to sell to the Gulf countries with a single click. As of this year, we have reached 3 million international active customers. Worldwide in 2024; We aim to deliver 170 million products to our 12 million active customers through 38 million orders.