Advertising is perhaps one of the most important areas that enables technology companies to survive. You have witnessed that many technological products that do not have a good advertisement are quickly wiped out from the market. Apple, who did not want to be in this situation, started to publish new ads. However, the slogans of the advertisements are a bit strange. Because car accidents are portrayed in advertisements called “Relax, this is an iPhone”. Here is the Apple advertising slogan that makes you laugh or cry…
“Even if your car rolls over, calm down, it’s an iPhone”
Yes, we have watched many Apple commercials so far. While many of these were fun and dynamic ads, some were ads with references to competing companies. But none of them could possibly be as strange as these. Apple made a striking advertisement, that’s for sure, but could it be reconsidered on the slogan? Let our dear readers answer this question.
Of course, there is no real traffic accident in the ad. A vehicle that rolls around in a safe environment and the mannequin in it is the protagonist of the advertisement. In the meantime, an iPhone 14 Pro Max in Deep Purple winks at us. Apple actually wants to show us a life-saving feature with this ad. It’s called Crash Detection.
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This feature is available on Apple Watch models and includes motion, health data, etc. It is quite similar to the fact that it acts in the light of emergency and informs the health teams and law enforcement forces in case of emergency. The feature saves the last position after the phone rotates quite fast and hard. Thus, when SOS is used in an emergency (Apple’s feature that notifies emergency response teams via satellite), the location of the accident can be determined as the point.
Thanks to this feature, the lives of two people were saved. The vehicle with the two people in question came off the Angeles Forest Highway in the Angeles National Forest and crashed into a 90-foot canyon. The Crash Detection feature, which is activated when the networks are not working, recorded the location of the accident and the teams were informed via SOS. Two people escaped from the 90-meter canyon thanks to an iPhone.
So what do you think about Apple’s advertising slogan and Crash Detection feature? Don’t forget to give your opinion in the comments section…