Counterpoint Research has announced the top-selling phone manufacturers in the premium segment in 2022. While the leader did not change as usual, great changes were seen in his opponents.
One of the most anticipated reports of the smartphone industry has been published today. Counterpoint Reserach’s report, which focuses on smartphone sales in 2022, top-selling phone manufacturers in the ‘premium’ segment revealed.
Before moving on to the performance of manufacturers, it is useful to mention important data for 2022. Global smartphone sales in 2022, 12% decrease compared to 2021 lived. However, premium segment sales saw a 1% increase over the previous year.
What does the increase in the premium segment mean?
The increase in premium segment sales while smartphone sales decrease in 2022 reveals the change in the preferences of the customers addressed by the segments.
Mid-range and entry-level phones are usually bought once and used for several years, while the premium segment appeals to those who want the ‘best’, so they are usually changed regularly every year.
However, it would be wrong to limit the increase to this reason alone. Contrary to past years, many entry-mid segment consumers are now using high-end phones. as an investment vehicle began to see. high end phones to longevity Awareness about the issue has increased, and the new choices of those who want to renew their phones have started to shift to this segment.
The most preferred premium segment brands:
| Brand | 2022 | Change compared to 2021 |
|---|---|---|
| apple | 75% | +6% |
| Samsung | %one | -5% |
| Huawei | 3% | -44% |
| Xiaomi | %one | -40% |
| honor | %one | +110% |
| %one | +118% | |
| Other | 19% | -19% |
What does this data tell us?
- Apple continues to dominate the only segment it struggles with, increasing its dominance.
- Samsung has a hard time battling against Apple in the premium segment and is losing to Apple in sales.
- Although Huawei tries to create its own ecosystem, it is losing blood globally, especially as a result of US sanctions.
- Xiaomi is rapidly losing its popularity, it cannot fight against Samsung and Apple with its latest models.
- Although Honor has just entered the premium segment, it continues to rise rapidly and is increasing its popularity day by day.
- Google has started to reap the benefits of the popularity it has achieved with its Pixel series phones over the past two years.
Let’s take a look at the Android vs iOS clash:
| Year | Android share | iOS share |
|---|---|---|
| 2018 | 31% | 75% |
| 2019 | 37% | 63% |
| 2020 | 35% | 65% |
| 2021 | 28% | 71% |
| 2022 | 23% | 75% |
The table above shows the changes in the market share of Android and iOS operating systems over the years. After seeing the ‘bottom’ in 2019, Apple has increased its popularity with the operating system that it has constantly improved.
The gap left by the market share of the two names is the one that Huawei made available in 2021. HarmonyOS operating system shuts down. The operating system seems to have increased its market share from 1% in 2021 to 2% in 2022.
Which phones are included in the premium segment?
Counterpoint Research has limited the definition of the premium segment to price only. All phones priced at $600 or more It is considered a premium segment phone.
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Source :
https://www.counterpointresearch.com/premium-market-captures-half-global-smartphone-revenue-2022-first-time/