The CEO of Apple, one of the largest technology companies in the world, changed almost 11 years ago. Timothy Donald Cook, who took over the seat in August 2011 with the worsening of Steve Jobs’ illness, managed to increase the value of the company from 153 billion dollars to 3 trillion dollars in the meantime. Here is Tim Cook’s Apple adventure…
When did Tim Cook join Apple? Here is 25 years of adventure!
On April 1, 1976, Steve Jobs and Steve Wozniak business partners Ronald Wayne laid the foundation for one of the most successful companies in the world with Apple I in California. Moreover, they did this at a time when the concept of personal computers was not yet formed and devices like Atari were just beginning to enter the house.
After years of effort and success, in 1998 Jobs noticed Tim, who was working for Compaq at the time. Apple wasn’t as successful and promising as Compaq back then. However, Jobs personally met with Tim and asked him to join Apple.
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We don’t know if it’s because of Jobs’ persuasion or Cook’s strong intuition. But we can say that Cook made the right choice by leaving Compaq and joining Apple as senior vice president of worldwide operations.
Tim Cook describes the day he joined Apple as follows:
“I listened to my intuition that day, not the left side of my brain and the people who knew me best. Five minutes into my meeting with Steve, I wanted to put all my reasoning aside and join Apple. I don’t know why I listen to my feelings, even today I’m not sure I know. My intuition knew it was a once-in-a-lifetime opportunity to join Apple and work for a creative genius. Being on the management team to resurrect a great American company.”
Tim’s takeover of operations
In 2007, Jobs often took time off as his health deteriorated due to pancreatic cancer. In the process, Cook stepped in and was promoted to general manager two years later from senior vice president of worldwide operations to lead operations. In this process, it proved its ability to manage by reducing operating costs and increasing company profitability.
While Jobs underwent a liver transplant and a host of other procedures due to his deteriorating health, he appointed Tim Cook to run Apple. About 11 years ago, when Jobs had to leave Apple, Tim Cook, whom he left behind to take on his own business, became Apple’s new CEO.
How has Tim Cook portrayed the CEO in the past 11 years?
Under the leadership of Tim, Apple made many changes in the background. He dismissed people who could not find a common ground in the company with the method they called cultural harmony and put an end to the discussions. In the stock market, it rose to the level of 3 trillion dollars. It has even surpassed other successful companies such as Amazon to become the most profitable and valuable company in the world.
Tim’s distinct personality from Steve became quite apparent to those at Apple. Most notably, in 2014, Cook told Apple investors that if they disagreed with their views on sustainability and global warming, they could sell their stocks and leave.
Tim brought different perspectives to the company not only in people but also in product management. The ever-increasing sizes, designs, Pro name jewelry and many more of the iPhone and iPad models on sale today took place in his era.
So what do you think about this subject? Do you think Tim Cook is as successful a CEO as Steve Jobs? Do not forget to share your views with us in the comments.