Tim Cook Explained Why Vision Pro Is Expensive

Mixed reality headset opened for pre-order last week AppleVision Pro, officially took its place in stores today. Customers in the US, cheapest version in stores now Starting at $3,499 and ending at $4,547 up to levels can try and buy the product.

Apple CEO Tim Cook He also went to a store in New York to celebrate the launch of Vision Pro. In addition to this visit, the famous businessman also gave an interview to the famous television program Good Morning America. During his interview, he also answered why the Vision Pro is so expensive.

“It brings tomorrow’s technology to today.”

Cook answered the question asked about the Vision Pro being offered for sale at $3,500 by pointing to the technologies of the device. According to the CEO, who thinks they have set the right price, the device “brings tomorrow’s technology to today”. Cook’s statement is as follows:

“According to my opinion Bringing tomorrow’s technology to today. We already have 5000 patents regarding the product. So our entire focus is in this direction. I think some people will pay monthly and some will buy outright. I talked to a lot of people online. They all said they would buy it. We cannot know what will happen over time. However, currently the product We think we priced it right..”

“Since it is a spatial computer, it will be used in many different ways.”

Apart from this, Cook also talked about the usage areas of the device, which they call “spatial computer” instead of VR/AR headset, and its importance for Apple. Stating that there are currently more than 1 million applications, the manager stated that people can interact with Vision Pro for many different purposes:

“Since it is a spatial computer, I think it will be used in many different ways. As you know, iPhone introduced us to mobile computers and Mac introduced us to personal computers. Vision Pro too It will be the first ‘spatial computer’.

People will interact with this in different ways. Some will use it for FaceTime, some for training. We will see surgeons training with Vision Pro. Usage areas just like a computer. Very big. It already has more than 1 million applications.”

Finally, Cook also stated that Vision Pro will not harm the bond between people. According to the CEO, the device will enhance the connection between people while increasing reality. can strengthen. Cook says that the feature that allows the eyes to be visible while using the device will be useful in this regard and will prevent the connection with the outside world.

If you are wondering about the contents of the Vision Pro box:

For the first comments on Vision Pro from the technology world: