It was revealed that TikTok plans to increase the video duration, which is currently 10 minutes. The company will increase the time to half an hour to compete with YouTube.
TikTok, which virtually revolutionized social media with its short video format, has recently started to move away from this format and focus on longer videos. A feature introduced in 2022 extended the duration of videos up to 10 minutes. On the other hand, a feature released in March 2023 allowed 20-minute videos that could be watched for a fee.
Now the company will make the videos longer appeared. The innovation was noticed by Matt Navarra, known for his posts on social media platforms.
TikTok will try to compete with YouTube by increasing video durations to 30 minutes
When we look at the screenshot shared by Navarra, we see that the duration of the videos is to 30 minutes, So we see that it can go up to half an hour. This is beyond the current limit of 10 minutes. three times means. So, in addition to the short video format, we can start to see it transform directly into a YouTube-like platform. It is not clear when the tested feature will be released.
When TikTok first debuted 15 seconds He managed to become popular with his videos. This time first increased to 1 minute, then to 3 minutes, and finally to 10 minutes. We do not include 20-minute videos because this feature is exclusive to selected content creators and allows videos to be watched by paying.
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This feature, which will allow TikTok to add videos as many as a series episode, will actually attract the attention of the company. What you planted on YouTube an indicator. Thus, while it is very popular in short video format, it can also compete with YouTube for the top spot in long video format. It is a matter of curiosity whether it will be successful or not.