Three reasons why the streaming service is losing customers

Dusseldorf, San Francisco The standard appointment turned into a historic evening. In unveiling its quarterly results, Netflix admitted a drop in its subscriber base for the first time in a decade. The customer base has shrunk by 200,000 in the first three months of the year, as the video service announced after the market closed on Tuesday evening in the United States. Netflix last reported a decline in October 2011.

Netflix explains this, among other things, by stopping its service in Russia as a result of the war of aggression. With that, 700,000 subscriptions were lost. Without this one-off effect, it would have been an increase of half a million customers – however, the streaming service was targeting 2.5 million additional customers, instead losing in almost all regions.