Marketing Tactic from Ancient Rome to the Present: The Rule of Three

We spent weeks, perhaps even, studying the names of the brands, their logos, their colors, their slogans, their music, and many other factors. thinking for months is being determined.

Moreover, brands can color them in the owner’s favorite color, etc. not according to one element, According to the results of detailed research They determine. So the art of perception management in marketing starts from here!

Is there any detail you notice in the logos and slogans of these giant brands? Let’s give you a hint: three (3)!

For example, let’s look at the slogans of Nike and McDonald’s brands.

“Just Do It.” (Just do it) And “I’m Lovin’ It” Their slogans are deliberately chosen to consist of three words.

Here, the aim of the brands is to attract the attention of consumers and convey their messages. more effectively to forward.

With a structure consisting of three parts simple to read and understand as well as memorable By presenting a message, it is aimed for consumers to adopt these slogans more easily.

In addition, since these slogans, consisting of 3 words, are short, they can be easily noticed by the consumer even at a single glance. to be subconscious He can succeed.

This tactic is called the “rule of three”.

The rule of three states that information presented in threes more satisfying, effective and memorable He argues that it will happen.

Cognitive psychologists believe that the human brain naturally absorbs information. embroidery in triple patterns He suggests that he is inclined. For this reason, brands that think that the messages given by using the rule of three will be easier to remember and understand also resort to this rule.

For this reason, we call this rule of three, in public appeals, advertising and other forms of communication We can say that it is frequently used.

The “rule of three” is used in different ways!

For example, Steve Jobs believed that the number “three” was effective and used this number strategically in his presentations. People generally remember three main points better, It feels like two points are missing and thought four dots were too much.

For example, Jobs usually sells iPhone models three different storage capacities It is offered with options (128 GB, 256 GB and 512 GB).

Connect iPad between smartphone and laptop “a third device” and in almost all of his presentations in a three-step system advanced or focused on three important points.

The rule of three is actually not that new. What if we were to say that its foundations date back to Ancient Rome?

rule of three, “omne trium perfectum” (everything is perfect in threes) It is an old communication rule expressed with the principle of communication and its foundations date back to ancient Rome.

The early use of this rule, especially in Latin rhetoric and public speech seen widely.

In those periods, tripartite structures were used to make speeches and writings more memorable and convincing. strategically was being used.

For example, Julius Caesar’s “Veni, vidi, vici” (I came, I saw, I conquered) or Abraham Lincoln’s “Of the people, by the people, for the people” expressions have created a historical impact with their simple and catchy structures.

To give one last example, what is often said in Christianity is “Father, son, holy spirit.” The word reflects the three rules we mentioned.

Our other content that may interest you: