A virtual reality world running on Ethereum. Decentraland (MANA), It was announced in late December that it will host the world’s first Metaverse Fashion Week (MVFW) on its platform. As the date of Metaverse Fashion Week approaches, it has become clear which brands will host this event in Decentraland.
According to a new press release, Decentraland; Tommy Hilfiger, Selfridges, Cavalli, Eli Saab, Vogue Arabia, Guo Pei etc. will hold four-day virtual runway shows to showcase artificial intelligence fashion and wearable technology in the form of non-fungible tokens (NFTs) from some of the world’s best-known fashion brands.
While the fashion world is not new to the metaverse universe, the demand for trendy digital apparel is growing rapidly, says Sam Hamilton, creative director of MANA:
“Fashion and haute couture are not new concepts for the metaverse world. Decentraland has been at the cutting edge of digital fashion, which has been rare and in demand since the launch of wearable avatars in 2020.
Since then, creators have been pushing the technical and stylistic boundaries of Decentraland wearables, creating a fast-growing economy with over $1 million in wearable avatarb sales last year.”
The immersive fashion show will take place in Decentraland’s new Luxury Fashion District and will feature a futuristic-looking runway. In addition, the event will host afterparties and pop-up metaverse stores.
The virtual runway will be surrounded by a shopping district inspired by Paris’ famous Avenue Montaigne architecture, known for its stylish clothing stores and decor. According to the press release, the event will take place from March 24 to March 27.
At the time of writing, Decentraland is changing hands at $2.71, up nearly 16 percent from a seven-day low of $2.27.
Disclaimer: What is written here is not investment advice. Cryptocurrency investments are high-risk investments. Every investment decision is under the individual’s own responsibility. Finally, KoinFinans and the author of this content cannot be held responsible for personal investment decisions.