Dusseldorf At some point Luisa Dames couldn’t hear it anymore: When she founded her luxury shoe company Aeyde in 2015, she had worked for four years at Zalando – the online shoe retailer that, as is well known, had made the leap to the stock exchange shortly before. But during their pitches for investments, Dames often heard from potential donors that they would first have to ask their wives for their opinion. “I found that incredibly unprofessional,” she says.
In 2019, she therefore decided to only address the very few women in Germany who are involved in very early-stage start-ups. With success: Her investors today include Verena Pausder and Beate Fastrich, two of the most active angel investors in Germany.
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