Brande Finance has released a list of the world’s most valuable and strongest brands for 2023. In the list, which includes 500 brands in total, the summit has changed hands. So, which ones are in the top twenty in the list of the most valuable brands in the world? Let’s take a look at the details of the news together.
The world’s most valuable brand is no longer Apple
The top of the list of the world’s most valuable brands announced by Brande Finance for 2023 has changed hands. Apple lost the top to Amazon. The reason for this was shown as the technology crisis that emerged after the pandemic all over the world. Despite losing $51 billion, Amazon became the world’s most valuable brand. Apple, on the other hand, took the second place on the list, losing $57.6 billion.
In the list of the most valuable brands in the world, Google took the third place. Then came Microsoft and American store chain Walmart. Apple’s big rival, South Korean Samsung, entered the list at sixth place. ICBC and Verizon followed behind.
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With electric cars coming to the fore in recent years, the brand value of Tesla, owned by Elon Musk, increased by 44 percent and reached $ 66.2 billion. Right after that, TikTok, which continues to maintain its popularity since the pandemic period, ranked 10th in the list of the most valuable brands in the world.
- Amazon: $299.3 billion
- Apple: $297.5 billion
- Google $281.4 billion
- Microsoft: $191.6 billion
- Walmart: $113.8 billion
- Samsung: $99.7 billion
- ICBC: $69.5 billion
- Verizon: $67.4 billion
- Tesla: $66.2 billion
- TikTok: $65.7 billion
- Deutsche Telekom: $62.9 billion
- China Construction Bank: $62.7 billion
- Home Depot: $61.1 billion
- Facebook: $59 billion
- State Grid: $58.8 billion
- Mercedes-Benz: $57.7 billion
- Agricultural Bank: $53.4 billion
- Starbucks: $53.4 billion
- Toyota: $52.5 billion
- WeChat: $50.2 billion
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