The “I❤NY” text, which appears everywhere we can think of, appeared in a way that was impossible to predict. The logo transformed New York from the “city of fears” to the “city of dreams”.
You can see the “I❤NY (I love New York)” logo everywhere in New York. As graffiti on the walls, on t-shirts, on accessories, on the floor… You don’t even need to go to New York. in Istanbul On the beret of an uncle trying to cross the street on the 500T bus You may even encounter it.
The story behind this very common logo is really interesting. A simple logo, it worked so well He saved the entire city from the brink of bankruptcy.
New York was a scary place before the mid-70s.
In the 70s, crime rates in New York were very high, there were no proper services, electricity was out, there was a crisis. It had nothing to do with his current appearance. People to escape the city He was waiting for an opportunity.
The Public Safety Council even has a website for tourists coming to New York. “Survival Guide” he had prepared. above it too “WELCOME TO THE CITY OF FEARS.” it said. The guide included instructions that people should never walk outside or take the subway after 6pm.
By 1975, the city’s budget was exhausted.
Milton Glaser
In 1977, it was decided to do something to change the perception about the city. Firstly, “I Love New York” They released an advertisement with the slogan: There was a slogan, a jingle, and a television commercial highlighting Broadway theatre.
The only thing missing was the logo. The person they ask for help for this, It was Milton Glaser. Milton was already a very valuable designer. He even designed Bob Dylan’s album cover.
Draft version of the logo
According to what he said, he made the design in approximately 10 seconds. He used the font of the American typewriter for the letters in the logo. The result was something quite memorable, both visually and verbally. “I love New York.” The campaign really worked. While tourism expenditures were $5.5 million in 1976, they increased to $14.4 million in 1985!
“I❤NY” had now become a symbol of the city.
On cups, bags, billboards; You could come across this logo anywhere you can think of. The good execution of the campaign caused large companies to invest in the city and tourist influxes, increased every year.
According to data in 2023, New York hosted 63.2 million tourists! Tourists stuffed into their suitcases Products with “I❤NY” logo Not to mention… The logo generates $30 million for the city every year, and some of the profits go directly to New York state. Maybe if the logo hadn’t gone so viral, the city would be an abandoned, forgotten place right now.
The designer of the logo expresses his thoughts with the following words: “It was a spectacular accident that no one could have predicted would come to this point. A physically printed presence of New York “I’m so happy it happened.”
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