We told the story of the Centennial Monkey Phenomenon, which is based on a real experiment, especially known to those working in sectors such as advertising and marketing.
The whole world is in a state of change with its animate or inanimate elements. On a larger scale, we can observe this change in the universe itself. From this point of view, we can see the inevitability of change. Change can be achieved on an individual basis as well as socially. For this we come across “critical mass” There is a threshold we call. Every change has a critical mass and it is possible to change social thoughts and actions through it.
Today, it will give you a better understanding of the critical mass that marketers also focus on. “The Centenary Monkey Phenomenon”We will talk about. Derived from an experiment that started in 1952 and continued for more than 30 years to help us understand the critical mass, this phenomenon also shows us how to overcome social prejudices. Let’s get to know the story of the experiment on the Japanese island of Koshima in the Pacific Ocean.
The story of the Centenary Monkey Phenomenon
Ken Keyes Jr. Narrated from a real experiment written by Centenary Monkey Phenomenonis performed on Macaca Fuscata monkeys on the Japanese island of Koshima. In the experiment, which lasted more than 30 years, the habits of the monkeys were investigated.
Monkeys, which are the animal species most similar to the human species with their eating habits and behaviors, are frequently used in social experiments for this reason. According to Ken Keyes Jr.’s book Centenary Monkey Experiment in 1952 It starts with leaving sweet potatoes in the sand for the monkeys to feed on. Monkeys, who love the taste of potatoes, do not like the fact that this food they encounter is covered with sand. Since they love potatoes very much, monkeys, who start eating even in a sandy way, continue to eat potatoes like this for a while.
Just one more day yet An 18-month-old monkey named Imo puts potatoes covered with sand into a puddle, washes them, and eats them that way.. His own mother learns about this thing that Imo does. In the first stage, this washing tactic learned by Imo and his family members is about It spreads to other monkeys within 6 years. Some monkeys continue to eat sandy potatoes against this innovation. Generally, these monkeys, who are not yet adults and have no children, do not want to learn anything from the smaller monkeys in terms of both age and social status.
When time showed the autumn of 1958, the monkeys in Koshima 99 out of 100 start the meal by washing the potatoes. (The numbers 99 and 100 are taken as hypotheses here. They are included to make the experiment easier to understand.) After the hundredth monkey starts to eat the potato by washing it, extremely surprising things begin to happen. In the evening when the hundredth monkey washes the potatoes and starts eating, all the other monkeys on the island wash the potatoes and start eating. At this point, the hundredth monkey washing and eating the potato forms the critical mass and the threshold is exceeded.
This is not the most surprising point of the experiment. After the monkeys on the island of Koshima began to wash and eat the potatoes, they had nothing to do with this island and the monkeys in it. Monkeys on other islands start to wash and eat the potatoes at the same time. This experiment, dubbed the “Hundredth Monkey Phenomenon,” is repeated by Duke University’s Doctor JBRhine under different conditions, with similar results each time.
Is the Centenary Monkey Phenomenon real?
When we do some research on the Centenary Monkey Phenomenon We see that such an experiment was indeed carried out, but not exactly as in the story. The experiment we see in the story seems legendary based on the fact.
When we look at this stage, we see that there are places where the story and the experiment report match, but there are situations where all the monkeys wash the potato at once and the monkeys on other islands suddenly start this action. they become the mythical parts of the story.
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What does the Centenary Monkey Phenomenon tell us?
This phenomenon, which is a hypothetical phenomenon, when “awareness” reaches critical mass, shows that this new awareness can be transmitted from mind to mind. Even if 1 million people believe that idea, full awareness may not be achieved, but when 1 million + 1 critical mass is reached, a morphogenetic field can be achieved.
So what do you guys think about the Centenary Monkey Phenomenon? Do not forget to share your thoughts and comments with us.