The Story of Flu Medicine – Webtekno

One of Turkey’s first pain relievers The story of this favorite drug is really worth learning. Perhaps most people in the country today do not know how the unrivaled Gripin came about. Despite losing its inventor, this drug, which has made its name known everywhere by being sold in grocery stores, actually embodies Turkey’s first advertising and marketing strategy.

fluWhile we are talking about the story of ‘s inventor Necip Akar, we must first deal with it. Because he is one of the first entrepreneurs of the Republican era and made his name known to Turkey with a very important drug.

Necip Akar, the inventor of Gripin, was born in Nizip in 1904 and came to Istanbul with his family when he was 5 years old.

Akar, who was in Istanbul throughout his education process, graduated from the high school known as the best high school of the period. Vefa High SchoolHe graduated from the Pharmacy School in 1924.

Necip Akar, while at the faculty by Necip Özgül He started working in a pharmacy. Since drugs were made in pharmacies at that time, he gained a lot of knowledge. He succeeded in putting the theoretical knowledge he learned at school into practice in the pharmacy.

School is over, military service is completed. It was time to go into business.

Akar, who worked with Pharmacist Hüsnü Bey for about 6 months in Ankara, learned a lot of information in practice here as well. He had plans to establish a joint business with his older brother, Cemil Akar. Indeed, they did. First, they started to produce mixtures such as “Shampoo Cemil”, “Necip Bey Cream”, “Necip Toothpaste”. Necip Akar, one of the last people of the Ottoman Empire, He is one of the ‘first’ entrepreneurs of the Republican Era.

Two brothers who made their dreams come true, Shampoo Cemil, Necip Bey Cream and Necip Toothpaste They stepped into the market with the products named, but they also experienced great disappointment. Things didn’t go as planned. By the way, the first domestic patent product in Turkey is Necip Toothpaste, produced by Necip Akar. His success is too big to be tested.

The two brothers, whose attempts did not go as they expected, continued production without giving up.

It’s not a defeat; They used it as an opportunity to see their weaknesses. They realized that they needed to create a more professional brand. At this stage of thinking, the dominating “Dandolin” They carefully examined the toothpaste brand and wanted to come up with a simpler but striking name.

Radio, which has just become popular and popular with everyone, became a source of inspiration for him. He created the Radiolin brand by adding the suffix “lin” like dandolin to the end of the word “radio”. Then he stopped the production of Necip Bey Cream; He prepared a new formula by changing the formula of Necip Toothpaste, and got a license on 28 July 1927. He started to manufacture a toothpaste he named “Radyolin”.

Radiolin has given Akar an incredible momentum. The brand, which made a great debut, has made its name everywhere.

The poster advertisement of the toothpaste, whose content was as flawless as its name, was also ready. Moreover, Necip Akar was the first name to advertise posters in the country and modernize advertising in this way. He launched Radyolin very well, in a month’s time. Necip ToothpasteBy making the sales of .

Of course, these days also in Turkey Spanish Flu There was a severe flu epidemic, also known as From headache to toothache; Knowing that if they make a medicine that will relieve all kinds of pain, from colds to colds, from high fever to body aches, they will sell it out, the brothers revealed the formula of the drug within 3 years and went in search of a striking and remarkable name like toothpaste.

Of course, aspirin was very popular at that time. This time, they thought if we could get something from Aspirin.

They took the ‘in’ suffix of Aspirin, which has become a world brand in the field of painkillers and whose name we still hear, and attached it next to the word flu, which annoys everyone, here it is! Licensed in 1935 When Gripin broke sales records as soon as it was released They thought that a factory should be established immediately. Thus, the establishment of the Gripin Factory was accomplished. In a short time, influenza became a national medicine, not only across the country, but also in the world. Even “Get a Flu, you’ll be left with nothingThe slogan ” was said so much among the people that it became a poster for advertisements.

Gripin’s promotional campaigns and the design of the box were also very interesting. The drawing of a woman on it attracted as much attention as itself. Necip Akar, who separated his ways by handing over Radiolin to his brother Cemil Akar in 1950, succeeded in gaining market dominance with products such as cigar soap and fault cleaning powder. Moreover, Necip Akar’s firsts are not limited to this. Turkey’s first local baby food “Paro”, cleansing powder and blood thinner “Opon” also bears his signature.

On June 18, 1957, at the age of 53, his partner Muammer Bayer Who knows, if Necip Akar, who died in a sea accident, was alive today, he would have contributed to the invention of many more products! Akar, who realized the power of advertising and developed Turkey in this field, is an incredible example of inventiveness for us.